First drop of ASOS collections hits Nordstrom stores
Launched on 15 Nov 2021, ASOS, the global online fashion retailer, debuted its first drop of ASOS product this week with US-based multi-channel retailer Nordstrom.
For the first time ever, anywhere in the world, US customers will be able to shop ASOS product for both men and women at a brick-and-mortar store. Available in select high-impact Nordstrom stores and on Nordstrom.com, this edit will showcase the best of ASOS to the Nordstrom customer and include both menswear and womenswear collections.
Nordstrom has an unrivalled physical and digital reach in North America, operating more than 350 physical stores alongside online platforms that attract almost two billion annual visits.
Giving the Nordstrom customer access to the best ASOS has to offer, this debut range will focus on holiday dressing introducing iconic party styles from key ASOS collections like ASOS DESIGN, ASOS EDITION and ASOS LUXE. Covering everything from casual to dressy, the edit has been curated to serve customers for the holiday season and beyond. The womenswear edit will be available in sizes US 0-14, with ASOS CURVE styles available exclusively online at Nordstrom.com. The menswear edit will be available in sizes US XXS-XXL.
This drop is the first in a series of seasonal product launches into Nordstrom as ASOS continues to build greater awareness and engagement in the US market.
ASOS said: "We're delighted to be partnering with Nordstrom, which is a perfect fit for a number of our ASOS brands and will allow us to accelerate the delivery of our strategy in North America. ASOS is all about giving our customers the confidence to be whoever they want to be and feel their best, and Nordstrom felt like a tailor-made partner to help us do that."
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ASOS will be available in Bellevue, Washington and Century City, Los Angeles stores and on Nordstrom.com.
ASOS plc published this content on 23 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 December 2021 11:41:04 UTC.