ASMALLWORLD AG announced that it has signed a deal with Althoff Hotels. As part of this new collaboration, both parties have started preparations to bring an initial four of Althoff's 18 hotels into the GHA DISCOVERY loyalty network under the ASMALLWORLD DISCOVERY brand. The go-live for these hotels is expected towards the end of this year.

Should this initial pilot phase go well, the two companies intend to bring more of Althoff's properties into the ASMALLworld DISCOVERY portfolio. This new agreement with Althoff Hotels will allow ASMALLWORLD to further develop its ASMALLWORLD DIS COVERY hotel portfolio with four new properties, bringing it to a total of 11 properties. The first hotel to go-live under the ASMALLworld DisCOVERY brand was The Chedi Andermatt earlier this year, and a few days ago, The Mandrake in London became the second hotel, with both being fully integrated into the GHA DISCOverY booking platform.

Other hotels, like the Beau-Rivage in Geneva, are currently being prepared for a go-live in the coming weeks. ASMALLWORLD is one of 40 brands in the GHA DISCOVERy brand portfolio, next to groups like Kempinski, Anantara and Corinthia. ASMALLWORLD DIScoVERY acts as a service partner for its partner hotels, allowing them to access the GHA DISCOVER Y loyalty network under its brand with the goal of maximising the value from the programme.

For joining hotels, the main benefits come from three sources: First, hotels can expand their global reach by accessing the GHA DISCOVER y distribution platform and will profit from incremental revenue from more than 24 million existing customers. GHA DISCOVERY is a cost-effective distribution channel, allowing hotels to reduce their dependency on third-party channels, specifically online travel agencies, and improve their margins. Third, hotels can offer their customers highly valuable loyalty benefits, including the programme's unique DISCOVERY USD, a flexible and valuable rewards currency that will increase customer retention.

For joining hotels, the key benefits come from three sources: first, hotels can expand their global reaching by accessing the GHA DIS COVERY distribution platform and will profit from additional revenue from more than 24 million current customers. GHA DISCOverY is a cost-effective Distribution channel, allowing hotels to reduce its dependency on third-party channels. Third, hotels can offer its customers highly valuable loyalty benefits, includes the programme's unique DISCOverY USD, a flexible and value currency that will increase customer retention".