Answear com S A : Investor presentation - December 2021

Answear.com S.A.

Investor presentation

DECEMBER 2021

About us

It operates in 10 Central and Eastern European markets and plans to launch in more.

It focuses on fast delivery (even on the same day in selected Polish

cities) and quality of service 04. (high rating among customers

- 4.8 on Opineo)

It has its own e-commerce platform and application, which is developed within the organization by its own development team.

Poland's first online multi-brand store offering a wide selection of

01. clothing, shoes, and accessories from over 400 global brands.

02.

It has more than 1.3 million

03. active customers.

For regular customers Answear Club loyalty program is dedicated, which allows you to do shopping in even more attractive prices

05.

06.

Develops own brand	07.
Answear Lab.

2

It is based on its own logistics centre located in Kokotów, which allows for

08. optimization of costs and streamlining of logistics.

Corporate milestones

Rapid historical expansion giving solid base for further growth in the near future

Achievements and directives

										ANSWEAR LAB
		2008	2011	2013		2014	2015	2016	2016 / 2017	2018
Artman, founded and ran	Incorporation	MCI VC fund invests in	Expansion to	Expansion to	Expansion to Hungary.	Own	Expansion to Bulgaria.
	by Krzysztof Bajołek,	of Answear	Answear to support its	Czech Republic	Ukraine and	Answear surpasses	Label launch	Answear surpasses
	sold to LPP		growth in the CEE region	and Slovakia	Romania	PLN 90m in total revenues		PLN 230m in total
											revenues
2019	2020			2020/2021	2021

New warehouse move-in.

EBITDA at PLN 9.6m

Preparations for IPO. Change of name to Answear.com S.A.

Raising PLN 45	Answear enters
mln from the	Greece, Croatia
IPO	and Cyprus with
	its offer

		Key events of the current year
424m PLN sales data for	3 wide-ranging		Completion of Answear.com
	shops migration process to
9M 2021	media campaigns
own e-commerce platform

New marketing communication strategy of Answear, focusing on inspiration and women

3

Business Model & Value chain

Effective business model, high operational efficiency, high level of customer satisfaction, cost optimisation

Customer

Product

Marketing

Platform

Logistics

Customer



Well-defined

•

Carefully selected

• Local, most



Own modern



Fastest delivery



Attractive

target group

brands and

effective

platform with a

in the region

cashback loyalty



Knowledge of TG

products,

marketing

high degree of



High level of

programme

customers' needs

matching the

activities tailored

UX

customer

increasing

and tastes, and of

portfolio, from the

to TG and to



Potential for

satisfaction

shopping

local market

most reputable

specific markets

further rapid and



Minimising

frequency

trends

and profitable

flexible growth,

logistics costs



Local marketing

suppliers

scaling the



Limited carbon

teams in each

•

Own labels

business without

footprint - one

market

significant

package delivery



Local CS -

increases in costs

customer service

in local

languages

4

Efficient operating model

"Customer-centrism" in order fulfilment;

- maximum convenience and best delivery times while minimising costs and carbon footprint

Strategic location of the central warehouse

Local logistics hubs

Local couriers

Customer

5

• All products stored and shipped from one location
• Shortened order picking and delivery times
• Simple, efficient inventory management
• Guaranteed delivery of every product ordered
• All products always in 1 parcel
• All returns in 1 parcel, no middlemen, same return route
• Fastest delivery times in CEE
• Cost-effectiveness,speed and flexibility at every stage of the supply chain
• No unprofitable orders
• Environmental protection - lowest possible carbon footprint

The fastest delivery in CEE

24h

Cracow

1-2 days	2-5 days
1-
1- days
1-4 days	2 days
	2-5 days
	3-6 days

7-9 days