Amorepacific : Mise-en-scène, in collaboration with aespa, launches new "Perfect Serum" advertisement campaign
May 02, 2024 at 08:03 am EDT
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mise-en-scène, in collaboration with aespa, launches new "Perfect Serum" advertisement campaign
Brand2024-04-30
The Perfect Serum campaign marks the beginning of an active global marketing strategy
Amorepacific's mise-en-scène debuts its first promotional video featuring aespa for the global Perfect Serum campaign.
The promotional video embodies the ethos "PERFECT makes PERFECT," capturing the confident pursuit of individual perfection embodied by the members of aespa. It introduces each member's specialized serum: Winter's Original Serum, Karina's Styling Serum, Giselle's Super Rich Serum, and Ningning's Watery Serum. The campaign encourages viewers to "Find your PERFECT Serum," offering tailored solutions for different hair concerns.
The teaser video, released on April 16, sparked fervent anticipation and enthusiasm among fans. The main series, consisting of five videos, is set to sequentially premiere starting May 1, and will be simultaneously released across global markets including Korea, China, Japan, Thailand, Indonesia, and Malaysia via mise-en-scène's official social media accounts. Concurrent with the advertisement's airing, Olive Young Mall will enhance its marketing efforts through various promotions, such as giving away aespa stickers and photocards with every purchase of Perfect Serum.
mise-en-scène's Perfect Serum continues to dominate the market as the top-selling hair essence in Korea for 11 consecutive years, surpassing 90 million bottles sold. The campaign, starting with this compelling short-form video featuring aespa's unique allure and vibe, aims to continuously captivate consumers with innovative advertising.
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Amorepacific Corporation published this content on
30 April 2024 and is solely responsible for the information contained therein. Distributed by
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02 May 2024 11:52:18 UTC.
AmorePacific Corp is a Korea-based company principally engaged in the manufacture and distribution of cosmetic products. The Company operates its business through two segments. The Cosmetic segment is mainly engaged in the manufacture and distribution of skin care products, makeup products and perfumes under the brand names of Sulwhasoo, Hera, IOPE, Laneige, MAMONDE, Haneul, Odyssey and others. The Daily Beauty (DB) and Sulloc segment is mainly engaged in the manufacture and distribution of shampoos, body cleansers and toothpastes under the brand names of Mise en Scene, Happy Bath, Ryoe, Dantrol and Median. This segment also manufactures and sells green tea products under the brand name of O'Sulloc. The Company distributes its cosmetic products through discount stores, specialty stores, department stores, online shopping malls and others, as well as to overseas markets.