Fellow Bank launches a Visa credit card to the Finnish market, expanding its payment services offered to personal customers. The credit card has been developed in cooperation with Enfuce. Fellow Bank's vision is to offer the most user-friendly everyday banking services to Finnish personal and SME customers.

Fellow Bank started its operations in April 2022 and has since then built its digital banking services in phases. Launching the credit card is a significant milestone in this development path. The application and onboarding processes and the ease of daily use have been developed to the high standard.

The customer can apply for the card in the mobile bank and can start using the virtual credit card immediately. The credit card does not have any annual or other fixed fees charged from the customer. According to a consumer survey conducted by Fellow Bank, the fact that the card is free to apply for and own is what customers value the most.

A reward program, as part of the Fellow Bank customer loyalty program, will be launched later this year. The bank will also launch a credit card for its SME customers later during the spring. The credit card is available for Fellow Bank's customers in the mobile bank right away.

The card offering will be further developed based on customer feedback.