EDC has selected Agillic as its omnichannel marketing automation platform. The decision to choose Agillic was based on the need for better email marketing personalisation, as well as targeted emails for both new and existing customers. With over 230 independent stores across the country and 1,600 employees, EDC is committed to providing a locally-known broker who can assist clients with their property transactions.

Agillic's Omnichannel Marketing Automation Platform and flexible data model allow EDC to create dynamic email campaigns that are personalised for each individual customer according to where they are in their house-buying journey. The platform also includes advanced segmentation capabilities, allowing EDC to segment their audience based on behaviour and preferences.