AJ Produkter signs Agillic and partners Tealium and Miltton to transform its communication across 20 countries. AJ Produkter joins the best of breed technology platform ecosystem of Agillic and Tealium to transform its communication into highly personalised customer experiences across 20 countries. All with the support of Agillic solution partner Miltton.

AJ Produkter is a total solutions provider for furnishing and equipping workplaces. Founded in Sweden 47 years ago, the concept is still to offer furniture, equipment, and interior design solutions to make the workplace more enjoyable. Always at the right price and with fast, reliable delivery.

AJ Produkter has three factories, 13 subsidiaries, operations in 20 countries, 1,100 employees, and offers 15,000 products for offices, schools, warehouses, and industrial. Agillic technology partner Tealium will provide the data solution necessary to manage the vast amounts of data from the expansive portfolio of products across the diverse audiences and markets, allowing for AJ Produkter to identify the necessary insights for optimisation. Agillic's omnichannel marketing automation platform will deliver the necessary muscle to act on these insights at scale and in real-time to execute highly personalised communication and customer experiences.

Agillic solution partner Miltton will support the implementation and will help AJ Produkter to capitalise on the opportunities.