Aditya Birla Digital Fashion Ventures Limited announced a placement of 99,500,000 equity shares at an issue price of INR 5 per share for gross proceeds of INR 497,500,000 and 250,000,000 7% Optionally Convertible Redeemable Preference Shares at an issue price of INR 1 per share for gross proceeds of INR 250,000,000 on October 12, 2023. The transaction included participation from returning investor, Aditya Birla Fashion And Retail.