Location: Las Vegas, Nevada

The 'Afeela' prototype was unveiled at the Consumer Electronics Show

[Izumi Kawanishi, President and CEO, Sony Honda Mobility]

"Sony Honda Mobility will provide an additional playground where anyone can create and express their own style using Afeela. To do so, we plan to establish diverse development environments to foster a creative community among users and creators, allowing access to vehicle data, driving data and other related information."

The company claims its multiple sensors can monitor traffic and provide support

while highlighting its immersive entertainment experience with games and movies

[Kenichiro Yoshida, Chairman and CEO, Sony Group Corporation]

We consider mobility as an entertainment space where we can enhance creativity. We want to contribute to the advancement of mobility though our entertainment expertise while providing safety through our CMOS (Complementary Metal Oxide Semiconductor) image sensors."