Yehuda Shmidman
Chief Executive Officer at Heelys, Inc.
Net worth: 854 $ as of 2024-03-30
Profile
Yehuda R.
Shmidman is the founder of WHP Global.
He is currently the Chief Executive Officer & Director at Heelys, Inc. since 2013, the Vice Chairman at Tru Kids, Inc. since 2019, and a Director at YMA Fashion Scholarship Fund.
Previously, he served as the Chief Executive Officer & Director at Martha Stewart Living Omnimedia, Inc. and SQBG, Inc. He was also the CEO, Secretary & Class I Director at Sequential Brands Group, Inc. from 2012 to 2017.
Additionally, he held positions as a Director at Jet Support Services, Inc. from 2015 to 2020 and Express, Inc. from 2023 to 2024.
Prior to that, he was the Chief Operating Officer at Iconix Brand Group, Inc. from 2010 to 2012.
Mr. Shmidman also served as a Member-Supervisory Board at Marley Spoon Group SE.
He completed his undergraduate degree at Yeshiva University in 2003.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
EXPRESS, INC.
0.02% | 2023-02-14 | 657 ( 0.02% ) | 854 $ | 2024-03-30 |
Yehuda Shmidman active positions
| Companies | Position | Start |
|---|---|---|
Heelys, Inc.
 Heelys, Inc. Recreational ProductsConsumer Durables Heelys, Inc. designs, markets and distributes action sports-inspired products primarily under the HEELYS brand targeted to the youth market. Its primary product, HEELYS-wheeled footwear, is patented, dual-purpose footwear that incorporates stealth, removable wheel in the heel. HEELYS-wheeled footwear product, includes single-wheel, two-wheel and grind-and-roll. Heelys was founded in 2000 and is headquartered in Carrollton, TX. | Chief Executive Officer | 2013-01-23 |
YMA Fashion Scholarship Fund
 YMA Fashion Scholarship Fund Miscellaneous Commercial ServicesCommercial Services YMA Fashion Scholarship Fund operates as an organization for fashion-oriented education and workforce development. The non-profit company is based in New York, NY. | Director/Board Member | - |
WHP Global
 WHP Global Advertising/Marketing ServicesCommercial Services WHP Global operates as a new brand management platform. It acquires and manages multiple global consumer brands, leveraging a shared platform to unlock competitive advantages at scale and fuel growth for each distinctive brand in its portfolio. The company is headquartered in New York, NY. | Chief Executive Officer | - |
Tru Kids, Inc.
 Tru Kids, Inc. Recreational ProductsConsumer Durables Tru Kids, Inc. is a private company that offers a wide range of toys and accessories for children. Tru Kids is based in Parsippany, NJ. The company's online store, Toys"R"Us, features popular brands such as Pixar, Marvel, LEGO Creator, and Harry Potter. In addition to selling toys, the company provides free printable coloring pages and offers various play activities and creative ideas for kids. | Director/Board Member | 2018-12-31 |
Former positions of Yehuda Shmidman
| Companies | Position | End |
|---|---|---|
| EXPRESS, INC. | Director/Board Member | 2024-04-18 |
Jet Support Services, Inc.
 Jet Support Services, Inc. Other TransportationTransportation Jet Support Services, Inc. engages in the provision of maintenance support and financial services to the business aviation industry. It offers parts and leasing; advisory; and Tracware services. The company was founded in 1989 and is headquartered in Chicago, IL. | Director/Board Member | 2020-10-31 |
| SEQUENTIAL BRANDS GROUP, INC. | Chief Executive Officer | 2017-03-21 |
| ICONIX BRAND GROUP, INC. | Chief Operating Officer | 2012-10-23 |
| MARLEY SPOON GROUP SE | Director/Board Member | - |
Training of Yehuda Shmidman
| Yeshiva University | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 2 |
|---|---|
| EXPRESS, INC. | Retail Trade |
| MARLEY SPOON GROUP SE | Retail Trade |
| Private companies | 9 |
|---|---|
Iconix Brand Group, Inc.
 Iconix Brand Group, Inc. Apparel/FootwearConsumer Non-Durables Iconix Brand Group, Inc. engages in the ownership, licensing, management, and marketing of a portfolio of consumer brands. Its brands include Candie’s, Mudd, Danskin, Mossimo, Joe Boxer, London Fog, Rampage, Ocean Pacific, Bongo, MG Icon, Rocawear, Starter, Zoo York, Ecko Unltd, Marc Ecko Cut & Sew, Artful Dodger, Umbro, Lee Cooper, and Hydraulic. The company was founded in 1978 and is headquartered in New York, NY. | Consumer Non-Durables |
Martha Stewart Living Omnimedia, Inc.
 Martha Stewart Living Omnimedia, Inc. Advertising/Marketing ServicesCommercial Services Martha Stewart Living Omnimedia, Inc. operates as a media and merchandising company. It focuses on providing content on food, holidays, entertaining, wellness and beauty, gardening, household cleaning and various other products. The company was founded by Martha Stewart in 1996 and is headquartered in New York, NY. | Commercial Services |
SQBG, Inc.
 SQBG, Inc. Wholesale DistributorsDistribution Services SQBG, Inc. engages in licensing and brand management of apparel and accessories. The company is headquartered in New York, NY. | Distribution Services |
Heelys, Inc.
Heelys, Inc. Recreational ProductsConsumer Durables Heelys, Inc. designs, markets and distributes action sports-inspired products primarily under the HEELYS brand targeted to the youth market. Its primary product, HEELYS-wheeled footwear, is patented, dual-purpose footwear that incorporates stealth, removable wheel in the heel. HEELYS-wheeled footwear product, includes single-wheel, two-wheel and grind-and-roll. Heelys was founded in 2000 and is headquartered in Carrollton, TX. | Consumer Durables |
Jet Support Services, Inc.
Jet Support Services, Inc. Other TransportationTransportation Jet Support Services, Inc. engages in the provision of maintenance support and financial services to the business aviation industry. It offers parts and leasing; advisory; and Tracware services. The company was founded in 1989 and is headquartered in Chicago, IL. | Transportation |
Sequential Brands Group, Inc.
 Sequential Brands Group, Inc. Miscellaneous Commercial ServicesCommercial Services Sequential Brands Group, Inc. engages in promoting, marketing, and licensing portfolio of consumer brands. It provides fashion, home, athletic, and lifestyle categories, including Martha Stewart, Jessica Simpson, AND1, Avia, Joe's Jeans, Heelys, and GAIAM. It offers its products to retailers, wholesalers, and distributors. The company was founded in 1982 and is headquartered in New York, NY. | Commercial Services |
Tru Kids, Inc.
Tru Kids, Inc. Recreational ProductsConsumer Durables Tru Kids, Inc. is a private company that offers a wide range of toys and accessories for children. Tru Kids is based in Parsippany, NJ. The company's online store, Toys"R"Us, features popular brands such as Pixar, Marvel, LEGO Creator, and Harry Potter. In addition to selling toys, the company provides free printable coloring pages and offers various play activities and creative ideas for kids. | Consumer Durables |
WHP Global
WHP Global Advertising/Marketing ServicesCommercial Services WHP Global operates as a new brand management platform. It acquires and manages multiple global consumer brands, leveraging a shared platform to unlock competitive advantages at scale and fuel growth for each distinctive brand in its portfolio. The company is headquartered in New York, NY. | Commercial Services |
YMA Fashion Scholarship Fund
YMA Fashion Scholarship Fund Miscellaneous Commercial ServicesCommercial Services YMA Fashion Scholarship Fund operates as an organization for fashion-oriented education and workforce development. The non-profit company is based in New York, NY. | Commercial Services |
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