William Livek
Director/Board Member at COMSCORE, INC.
Net worth: 178 883 $ as of 2024-03-30
Profile
William P.
Livek was the founder of Symmetrical Resources, Inc. (founded in 1992) and Symmetric Capital LLC (founded in 2008), where he held the title of President and Chief Executive Officer respectively.
He is also the founder of Transactional Data Solutions LLC.
Mr. Livek's current job(s) include being a Non-Executive Vice Chairman at comScore, Inc. since 2016, a Director at Covenant House, a Director at The Advertising Research Foundation, a Director at ALC Corp.
since 2019, a Director at Civic Science, Inc. since 2024, an Independent Director at Red Violet, Inc. since 2024, and a Director at Adstra LLC.
His former job positions include being the Vice Chairman & Chief Executive Officer at Rentrak Corp.
from 2009 to 2016, President & Chief Executive Officer at ADcom Information Services, Inc., President & Chief Executive Officer at Scarborough Research, President & Chief Executive Officer at Birch from 1984 to 1992, Co-Chairman & Owner at Simmons Research LLC from 1998 to 2004, Vice President-Sales & Marketing at Nielsen Audio, Inc. from 1980 to 1984, and SVP-Strategic Alliances & International Expansion at Experian Information Solutions, Inc. from 2004 to 2007.
Mr. Livek's education includes an undergraduate degree from Southern Illinois University.
Mr. Livek is also the founder of Transactional Data Solutions LLC.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
RED VIOLET, INC.
0.07% | 2024-01-11 | 9,150 ( 0.07% ) | 178 883 $ | 2024-03-30 |
William Livek active positions
| Companies | Position | Start |
|---|---|---|
| COMSCORE, INC. | Director/Board Member | 2016-01-27 |
| RED VIOLET, INC. | Director/Board Member | 2024-01-04 |
Civic Science, Inc.
 Civic Science, Inc. Internet Software/ServicesTechnology Services Civic Science, Inc. provides daily insights for publishers and corporations through online. It gathers, organizes and delivers opinion data to marketers and other decision-makers that help to understand, anticipate and serve their audience. The firm also offers a suite of research products for brand managers, advertisers and research professionals. The company was founded by John Dick in 2007 and is headquartered in Pittsburgh, PA. | Director/Board Member | 2024-01-04 |
Covenant House
 Covenant House Miscellaneous Commercial ServicesCommercial Services Covenant House provides voluntary services. The firm provides outreach and crisis centers for homeless and runaway youths. It offers food, shelter, clothing, medical and counseling services. The company was founded in 1972 and is headquartered in New York, NY. | Director/Board Member | - |
Adstra LLC
 Adstra LLC Advertising/Marketing ServicesCommercial Services Adstra LLC is a data-driven enterprise that offers a comprehensive suite of transparent identity and data solutions through a subscription-based model. Adstra is based in Princeton, NJ, and the CEO of the company is Rick Erwin. The company enables the flexibility to activate identity management and data capabilities within existing technology environments. Adstra is focused on disrupting the practices around how marketers and advertisers engage with data and identity to help orchestrate a better, future-proofed solution to marketing efforts. The company has helped nonprofits raise awareness, fund research, and improve lives with donor insights for over 40 years. | Director/Board Member | - |
ALC Corp.
 ALC Corp. Data Processing ServicesTechnology Services ALC Corp. provides first-party data solutions. The private company is based in Brewster, NY. The company was founded by Donn Rappaport. Richard E. Erwin has been the CEO of the company since 2018. | Director/Board Member | 2019-02-06 |
The Advertising Research Foundation
 The Advertising Research Foundation Miscellaneous Commercial ServicesCommercial Services The Advertising Research Foundation is a non-profit organization, which engages in creating, curating, and sharing research on media, advertising, and marketing. The firm has 400 members from brand advertisers, agencies, research firms, and media-tech companies. The company was founded in 1936 and is headquartered in New York, NY. | Director/Board Member | - |
Former positions of William Livek
| Companies | Position | End |
|---|---|---|
| RENTRAK CORPORATION | Chief Executive Officer | 2015-12-31 |
Symmetric Capital LLC
 Symmetric Capital LLC Investment ManagersFinance Symmetric Capital LLC (Symmetric Capital) is a private equity firm founded in 2007 by Daniel Keahane Doyle, Robert Vincent Walsh and William P. Livek. The firm is headquartered in Burlington, Massachusetts. | Chief Executive Officer | 2009-05-31 |
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| ░░░░░░░ ░░░░░░░░ ░░░ | ░░░░░░░░ | ░░░░░░░░░░ |
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Training of William Livek
| Southern Illinois University | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 2 |
|---|---|
| COMSCORE, INC. | Technology Services |
| RED VIOLET, INC. | Technology Services |
| Private companies | 15 |
|---|---|
Nielsen Audio, Inc.
 Nielsen Audio, Inc. Miscellaneous Commercial ServicesCommercial Services Nielsen Audio, Inc. provides international media and marketing research services. It specializes in media and consumer research, marketing mix modeling, cross-platform measurement. The company was founded in 1957 and is headquartered in new York, NY. | Commercial Services |
Rentrak Corp.
 Rentrak Corp. Movies/EntertainmentConsumer Services Rentrak Corp. engages in the business of providing transactional media measurement and analytical services. It operates through the Advanced Media and Information and Home Entertainment operating divisions. The Home Entertainment division covered the distributions services as well as services that measure, aggregate and report consumer rental activity on film product from traditional brick and mortar, online and kiosk retailers. The company was founded in 1977 and is headquartered in Portland, OR. | Consumer Services |
ADcom Information Services, Inc.
 ADcom Information Services, Inc. Miscellaneous Commercial ServicesCommercial Services ADcom Information Services, Inc. provides cable television audience measurement services. It maintains household panels to provide cable operators with demographic and consumer behavior data. The company's measurement includes television viewing, household characteristics, product usage behavior, and lifestyle characteristics serving cable systems, advertisers, and agencies. The company is located in Deerfield Beach, FL. | Commercial Services |
Symmetrical Resources, Inc.
 Symmetrical Resources, Inc. Advertising/Marketing ServicesCommercial Services Part of WPP Plc, Symmetrical Resources, Inc. provides marketing and media research services. The American company was founded by William P. Livek. Symmetrical Resources was acquired by Kantar Media Research, Inc. on March 01, 1998. | Commercial Services |
Simmons Research LLC
 Simmons Research LLC Miscellaneous Commercial ServicesCommercial Services Simmons Research LLC provides market research services on consumer behavior. It offers a suite of survey based consumer studies, segmentation systems, custom research solutions and lifestyles of customers integrated data systems. The firm’s products include National Consumer Study, Simmons DataStream, Simmons DataStream, Multi-Media Engagement Study, SimmonsLOCAL and Television BehaviorGraphics. The company was founded in 1952 by Willard Simmons and is headquartered in New York, NY. | Commercial Services |
Experian Information Solutions, Inc.
 Experian Information Solutions, Inc. Financial Publishing/ServicesCommercial Services Experian Information Solutions, Inc. engages in the provision of customer relationship management solutions. It offers services relating to business home, customer acquisition, customer management, risk management, fraud management, debt recovery, consulting services, and regulatory compliance. The company was founded in 1996 and is headquartered in Costa Mesa, CA. | Commercial Services |
Covenant House
Covenant House Miscellaneous Commercial ServicesCommercial Services Covenant House provides voluntary services. The firm provides outreach and crisis centers for homeless and runaway youths. It offers food, shelter, clothing, medical and counseling services. The company was founded in 1972 and is headquartered in New York, NY. | Commercial Services |
Scarborough Research
 Scarborough Research Miscellaneous Commercial ServicesCommercial Services Scarborough Research provides marketing research studies. Its research studies cover consumer research topics such as lifestyle, home improvement, and demographics. The firm includes local & national media, advertising agencies, sports teams & leagues, major advertisers, and outdoor companies. The company was founded in 1975 and is headquartered in New York, NY. | Commercial Services |
The Advertising Research Foundation
The Advertising Research Foundation Miscellaneous Commercial ServicesCommercial Services The Advertising Research Foundation is a non-profit organization, which engages in creating, curating, and sharing research on media, advertising, and marketing. The firm has 400 members from brand advertisers, agencies, research firms, and media-tech companies. The company was founded in 1936 and is headquartered in New York, NY. | Commercial Services |
ALC Corp.
ALC Corp. Data Processing ServicesTechnology Services ALC Corp. provides first-party data solutions. The private company is based in Brewster, NY. The company was founded by Donn Rappaport. Richard E. Erwin has been the CEO of the company since 2018. | Technology Services |
Civic Science, Inc.
Civic Science, Inc. Internet Software/ServicesTechnology Services Civic Science, Inc. provides daily insights for publishers and corporations through online. It gathers, organizes and delivers opinion data to marketers and other decision-makers that help to understand, anticipate and serve their audience. The firm also offers a suite of research products for brand managers, advertisers and research professionals. The company was founded by John Dick in 2007 and is headquartered in Pittsburgh, PA. | Technology Services |
Symmetric Capital LLC
Symmetric Capital LLC Investment ManagersFinance Symmetric Capital LLC (Symmetric Capital) is a private equity firm founded in 2007 by Daniel Keahane Doyle, Robert Vincent Walsh and William P. Livek. The firm is headquartered in Burlington, Massachusetts. | Finance |
| Birch/Scarborough Research Corp. | |
| Transactional Data Solutions LLC | |
Adstra LLC
Adstra LLC Advertising/Marketing ServicesCommercial Services Adstra LLC is a data-driven enterprise that offers a comprehensive suite of transparent identity and data solutions through a subscription-based model. Adstra is based in Princeton, NJ, and the CEO of the company is Rick Erwin. The company enables the flexibility to activate identity management and data capabilities within existing technology environments. Adstra is focused on disrupting the practices around how marketers and advertisers engage with data and identity to help orchestrate a better, future-proofed solution to marketing efforts. The company has helped nonprofits raise awareness, fund research, and improve lives with donor insights for over 40 years. | Commercial Services |
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