Andrew Rutberg

Part of WPP Plc, KBM Group LLC is a knowledge-based marketing solutions company based in Richardson, TX. The company helps businesses use their data to improve marketing performance by collecting, connecting, and enriching data to transform it into a strategic marketing asset. KBM Group provides sophisticated analytics and insights that inform marketing messages and content. Additionally, KBM Group no longer maintains the former iBehavior database used to perform the above activities and no longer sells personal information. However, customers can request to opt-out, delete, or receive a copy of their personal information that is processed in the former iBehavior database. The CEO of the company is Mark Julian Read.