WPP Buys London-based Mash Strategy
By Maryam Cockar
WPP PLC (>> WPP Group) said Friday that its data-investment management division, Kantar, has bought Mash Strategy Ltd. for an undisclosed sum.
The FTSE 100-listed advertising company said that London-based Mash provides brand-consulting services, with clients including Johnson & Johnson (>> Johnson & Johnson), Samsung Electronics Co. Ltd. (>> Samsung Electronics Co Ltd), Unilever PLC (>> Unilever) and PepsiCo. Inc.(>> PepsiCo).
WPP said the acquisition is part of its strategy for global investment.
Shares in WPP were up 12 pence to 1,336 pence at 0916 GMT.
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