Woolworths Group announced that it is strengthening its partnership with Quantium and increasing its shareholding from 47% to 75% for a purchase price of $223 million. Following completion of the transaction, Quantium will form part of Woolworths Group, and a new business unit called Q-Retail will be established. Q-Retail will bring together Quantium and Woolworths Group's collective data science and advanced analytics capabilities with a focus on delivering against Woolworths Group's advanced analytics aspirations. Q-Retail will be led by Amitabh Mall as Managing Director. Amitabh will also serve as Woolworths Group's Chief Analytics Officer. Amitabh joins the Group after 20 years at the Boston Consulting Group where he most recently led their Consumer and Retail practice in Asia-Pacific. Quantium will continue to be run by the existing management team led by co-founder and CEO Adam Driussi and will continue to maintain its strong confidentiality agreements with clients in its FMCG, Banking, Insurance, Consumer Services, Property, Health and Government verticals. Independent non-executive director Peter Tonagh will continue on the Quantium Board, whilst Woolworths Group CEO, Brad Banducci, will assume the role of Chairman.