Take advantage of the comeback near the GBp 415 support.

The fundamentals support the stock with a gradual upward revision of earnings per share by analysts. Concerning 2013, the EPS has been revised by 10% upward since March.

William Hill is in an uptrend in the medium and long term, but the last bearish movement returns close to a major support level. This threshold, if preserved, will enable to benefit from a bullish movement towards the next resistance level (GBp 458).

In this configuration, a decrease seems unavoidable in the GBp 415.2 area. Investors could take a buy order on this level and get a good entry point with a stop below the medium term support.