William Hill is still well oriented and is going to new highs.

From a fundamental viewpoint, the group is in a good financial situation. Sales have increased by 15.6% on the current year, with a net margin of 14.9%. Analysts widely revised upward in recent times their earnings per share estimates, which is a reliable indicator reflecting the company's health.

Technically, the stock is moving in an upward trend for many weeks. This movement reflects a buyer enthusiasm confirmed also by the well orientation of the moving averages. The security is going toward GBp 430.7 pivot point and should rebound on it to join the GBp 452.8 resistance again, supported by the 20-day moving average.

Therefore, investors could take a long position in William Hill, on return of the GBp 430.7 pivot point to aim a first target at Gbp 452.8. A stop loss will be set under the GBp 418.8 short term support.