Virgin Galactic Holdings, Inc. announced that Blair Rich has been appointed President and Chief Business Officer, Commercial and Consumer Operations as the company prepares for the launch of commercial service later this year. In this newly created role, Rich will lead all aspects of the Company's commercial strategy including sales, marketing, business and product development, communications, operations, and customer experience. Most recently, she served as President of Worldwide Marketing for Warner Bros.

Theatrical and Home Entertainment divisions. As part of this appointment, Virgin Galactic is also simplifying its reporting structure under Colglazier. Rich will be one of three business unit leaders, joining President, Space Missions and Safety Mike Moses, and President, Aerospace Systems Swami Iyer.