TILT Holdings Inc. announced the Massachusetts launch of Black Buddha Cannabis, a Black and woman-owned and led, environmentally conscious, social impact driven cannabis wellness brand. Roz McCarthy is the driving force and founder of Black Buddha Cannabis, as well as Minorities for Medical Marijuana Inc. which advocates for equity and diversity in the nascent cannabis marketplace. Both organizations originated from the personal needs and experiences of McCarthy, who found cannabis instrumental to her healing journey after a car accident.

Her brand seeks to promote optimal wellness across every aspect of life and support each patient or consumer to achieve their potential and live with passion and purpose. The initial experience-based product line, Blyss, could support euphoric and positive effects. The products are primarily built around a sativa-leaning, hybrid flower that creates an uplifting blissful feeling with an array of sweet aromas in the following offerings: Blyss Flower—an eighth of expertly grown, premium cannabis; Blyss Chyllum—a 100-percent recyclable glass chillum, packed with 0.35g of flower; and Blyss Vape—a vape containing 300mg of a 3:1 THC:CBD ratio that is rich in beta-caryophyllene.

Black Buddha Cannabis is also expected to launch in the Pennsylvania market this fall through the brand's exclusive partnership with TILT.