The Boston Beer Company announced the expanded distribution of its Slingers Signature Cocktails brand, a malt-based lineup of full-flavored, 8% ABV, cocktail-inspired drinks in the convenience of a 24oz can. Now entering phase two of its test launch, Slingers Signature Cocktails will expand its distribution from 3 to 19 wholesalers, more than quadrupling its footprint in the marketplace. Slingers Signature Cocktails initially launched in April of 2023, in New Hampshire, Cleveland and Pittsburgh, where it quickly became a fan-favorite ready-to-drink (RTD) option in the convenience store class-of-trade.

In the wake of its early successes, Boston Beer has decided to expand the brand's distribution, making its three recognizable flavors - Bahamaama, Peach Screwdriver and Pineapple Punch - available throughout Ohio, Vermont and Las Vegas, Nevada, as well as in the western and central regions of Pennsylvania. Drillers in western and central Pennsylvania and Las Vegas can expect to see Slingers Signature Cocktails on shelves in February, and those in Ohio and Vermont can expect the brand to arrive in March. With flavor, convenience and value at its core, Slingers Signature Cock cocktails is a cocktail-inspired RTD that was carefully designed for the convenience store class-of thetrade, where more than half of all U.S. RTD beverage sales take place, according to NIQ.

Boston Beer believes Slingers' brand attributes, coupled with its eye-catching graphics, higher-than-average ABV and relatable brand positioning, will help the company win in convenience stores, where drinkers are seeking easy, instant instant instant instant instant instant instant gratification at a price point that won't break the bank. The Boston Beer Company aspires to be the most innovative, consumer-oriented beverage company on the planet. Using a two-fold innovation strategy, the company is committed to both thoughtfully expanding existing product lines to meet shifting consumer needs, as well as purposefully developing new brands that capitalize on current and future industry trends.

While some new products will be launched nationally, others will be released in a limited number of test markets to iterate and learn before expanding distribution.