Investor Presentation
October 27, 2023
1
OUR HISTORY | €/mln | |||||
REVENUES GROWTH | ||||||
CAGR 2015-2022 | ||||||
66% | 116.3 | |||||
82.5 | 72.9 | |||||
65.4 | ||||||
37.4 | ||||||
24.8 | ||||||
3.4 | ||||||
1H2023 | ||||||
2014 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
Riccardo | First co- | Listing on Stock | Acquisitions of | Acquisition of | Acquisition of | Farmaè Group evolves |
Iacometti | marketing | exchange | Sanort and | Amicafarmacia | Farmaeurope | into Talea Group |
establishes | initiatives | AIM Market | Valnan | |||
Farmaè | Entry of new product | Launch of Talea Media | ||||
Launch of Beautyè | categories (e.g. Pet) | |||||
and new logistics hub | Launch of Talea Logistics |
and new logistics hub | |
International | |
Acquisition of Mood, | |
Gooimp and Doc Peter | 2 |
LEADER IN ITALY WITH A MULTI-WEB SITE APPROACH FEEDING DATA
FOR MEDIA ACTIVITIES
Consumers Area | Industrial Area | |
(online + retail) | People First | (services) |
3
THE THREE STRATEGIC KEY PILLARS
Our growth strategy in the Consumers and Industrial Area
Needs
(Consumers Area)
Ability to reach the relevant communities, therefore no longer just «consumers» and «customers» but also the expressed and unexpressed needs of Individuals and Companies within the relevant market.
Digital Evolution
(Consumers & Industrial Area)
Ability to evolve business models thanks to digital culture, hence to family brands that are digitally evolved, competitive and close to People and Companies.
In order to accelerate business growth, one needs to build around People and Companies new services and channels to exploit all available skills to generate performance, also in cross-cutting markets, based on digital know-how.
Data Economy
(Industrial Area)
Ability to generate growth and thus prosperity within the relevant markets thanks to Data Analysis, which is the group's strategic value and a prerequisite for thriving in the Data Economy.
4
TALEA GROUP'S MODEL
Consumers Area
TALEA GROUP IS THE UNDISPUTED LEADER ON THE ITALIAN MARKET
In 2022 the turnover online pharmacy market was € ~678 mln**
Jan/Aug 2023 equal to € 517 mln**
17% of market share *
Certified Reviews
373.000
TrustScore comparison
Current TrustScore
Based on 373.000 reviews received
Category average
(Beauty and wellness products store)
Number of days with current TrustScore 12
Reviews received in the last 28 days 2% 2,210
*Source: IQVIA June 2023 without Doc Peter
**Source: IQVIA
Traffic Share leadership
Farmaè + Amicafarmacia + Farmaeurope + Doc Peter
Source: Similarweb
7
TALEA GROWTH ABOVE MARKET AVERAGE IN ALL THE SECTORS
PHARMA
+10,60%*
Jan-Jun 2023 vs Jan-Jun 2022
*Source: IQVIA
+37,50%
FARMAE' +
AMICAFARMACIA +
FARMAEUROPE
BEAUTY
+15,02%*
Jan-Jun 2022 vs Jan-Jun 2023
*Source: NPD
+38%
BEAUTYE'
DESIGN
+18%*
Jan-Jun 2023 vs Jan-Jun 2022
*Source: Report Area Studi Mediobanca
+60%
MOOD
8
A WIDE RANGE OF PRODUCTS MANAGED IN TWO LOGISTIC HUBS
More than 100.000 SKUs in 2022
Baby | Homeopatic | Herbal Remedies | |
1.42% | |||
2.43% | |||
1.40% | |||
Pet | |||
Orthopedics | |||
3.73% |
0.87%
Medical Devices
8.40%
Parapharmaceutical | Vitamins, |
6.62% | |
supplements & | |
slimming | |
34.73% | |
Otc/Sop | |
11.38% | Beauty & Skincare |
29.02% |
Almost 8 M of products sold in 1H2023 (+30.9% YoY)
thorugh 1.6 M orders (+ 29% YoY)
•
•
Two automatized logistic hubs to support growth and to improve speed delivery
Tuscany : 5.000 sqm + 1.500 sqm
Piedmont: 13.000 sqm
Up to € 350 mln manageable revenues +30% industrial efficiency
9
INTERNATIONALIZATION PROCESS
1
BUYER PERSONAS
In 2022, an in-depth analysis of people's purchasing propensities in the main European markets (Germany, France, Spain, England, Austria) was started with the consultancy of specialised companies.
A clear identification of the target consumers emerged.
2
CATEGORY
After understanding the different purchasing behaviour for each country, we worked on defining the main supply drivers with our partner industries in order to position ourselves on the platforms with ad hoc views and categories.
3
TECH &
MARKETING
Launch of view sites for each target country with language translation of each engagement content.
Creation of an ad hoc marketing plan with a dedicated budget in order to speed up entry through performance marketing.
4
LOGISTICS
Implementation within the new Supply Chain of flows and procedures aimed at managing the different procurement and delivery logics on the European consumer.
Negotiation with the main international forwarding agents to guarantee the best delivery flows from Italy, always supported by respect for the principles of sustainability.
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Disclaimer
FARMAè S.p.A. published this content on 27 October 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 27 October 2023 08:03:38 UTC.