AlantraRoadshow
22 June 2022
The first true Multi-Channel online player
in Europe in the reference Macro Sector
The first true Multi-Channel online player in Europe
in the reference Macro Sector
Health, Wellness& Pet
Farmaè Group is the undisputed leader in Italy with its online platforms:www.farmae.it,www.amicafarmacia.com,www.farmaeurope.eu.
Farmaè is present on the national territory, in Tuscany, with 9 physical points of sale.
AmicaFarmacia, acquired by Farmaè in September 2021, is the second online reference player and is present on the territory in Piedmont with 2 physical stores.
Farmaè has acquired the Farmaeurope trademark and related Internet domain. The e-
commerce platform had around 71,000 subscribers by the end of 2021.
Farmaè expands its offer and enters the Pet world. The new products dedicated to the Pet world have been added to the offer on the portals.
Beauty
The Group operates in the Beauty market (professional sector, hair products and perfumery) with its online platform www.beautye.itand a shop in Viareggio that combines the experience of the prestige beauty of perfumery with a beauty salon.
Heavy Orthopedics
The Group entered the heavy orthopedics market in favor of health protection for severe disabilities by acquiring the Sanort brand www.sanort.it.
70,000 SKUs*
*SKUs as at 31 March 2022 | |
In total, the Group deals with approximately 70,000 SKUs in the Health, Beauty and Wellness markets, | |
exploding every need of the end customer in an omnichannel logic. | 3 |
The first online player in Italy in the Healthcare,
Beauty and Wellness sector
Online development through the integration of the eCommerce model with the Media model
70,000 | 43,644,905 | 3.9% | 2.5X |
SKUs* | Site Visits | Conversion Rate | Repeated Order |
per client |
8,512,780 | 48€ | 1,709,406 | 679,885 |
Products sold | Online Average Ticket | Online Orders | Active Customers |
KPI Performance FY2021 - Figures include AmicaFarmacia
*SKUs as at 31 March 2022
4
A retail business that grows steadily
Thanks to a real omnichannel strategy, the development of a tactical and strategic retail
€5.0M | 271k | 141k |
+106% | +26% | +30% |
Revenues | Product sold | Number of clients |
FY2021 | in FY2021 | in FY2021 |
Retail Performance FY2021 - Figures include AmicaFarmacia.
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FARMAè S.p.A. published this content on 22 June 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 June 2022 07:24:08 UTC.