Sunshine 100 China Holdings Ltd. provided preliminary earnings guidance for the year ended 31 December 2015. The company expected that a decrease of not less than 20% in the profit attributable to the shareholders for the year ended 31 December 2015 as compared to 2014 will be recorded. The decrease of the profit attributable to the shareholders of the company was mainly due to the lower average selling price of properties delivered in 2015 as compared to 2014, and the floor area delivered was lower than expected, leading to a decrease in the gross profit of the group; and an increase in the number of sales staff for additional projects and adjustments in sales incentive policies, leading to an increase in selling expenses.