Startek announced the extension of its leadership team with the appointments of Abhinandan Jain as Chief Digital Officer and Rebecca Gautrey as Chief Marketing Officer. These new appointments enhance the company's expertise as it continues to deliver digitally-enabled customer experience (CX) transformation for its customers. As Chief Digital Officer, Abhinandan Jain will be responsible for driving digital strategy, innovation, and solutions design to enable customers accelerate their business-wide CX transformation and deliver hyper-personalized human experiences. He will also drive internal digital transformation for Startek to ensure the adoption of digital workplace culture and superior employee experience (EX). Before joining Startek, Abhinandan was Senior Vice President ? Digital and Cloud at Servion, where he was responsible for creating, leading, and scaling the Contact Center as a Service (CCaaS) and Digital Engineering business. He led global go-to-market strategies and partnerships while helping customers transform their CX centers. Prior to Servion, he managed key portfolios in leadership positions at prominent organizations such as Sutherland, Genpact, GE, and Siemens. Abhinandan holds a bachelor's degree in computer engineering and an MBA in finance. Most recently, Rebecca was the Global Head of Brand and Product Marketing at Sitel Group. She was responsible for global product marketing, brand positioning and business intelligence. Rebecca has more than 20 years of marketing experience across globally recognized brands, including Lloyds Banking Group, Hitachi Capital, Mars Drinks and Del Monte Fresh.