The Wise Adapt Themselves to Circumstances as Water Moulds Itself to The Pitcher
- CHINESE PROVERB.
INDEPENDENT
CORPORATE INFORMATION
AUDITORS' REPORT
ABOUT
SHENG SIONG GROUP
Sheng Siong Group Ltd is one of Singapore's largest retailers with 67 stores located all across the island. Our chain stores are designed to provide customers with both "wet and dry" shopping options ranging from a wide assortment of live, fresh and chilled produce, such as seafood, meat, fruits and vegetables to packaged, processed, frozen and/or preserved food products as well as general merchandise, including toiletries and essential household products. Over the past decade, we have begun developing a selection of house brands to offer our customers quality alternatives to national brands at substantial savings. To date, we have over 1,600 products under 23 house brands.
In 2014, we started our "allforyou.sg" online shopping platform for groceries, which offers e-commerce services in almost all postal districts in Singapore. The online platform has been rebranded as "Sheng Siong Online" in 2021 to be in line with our core branding strategy. Following the opening of four overseas stores in Kunming, China since 2017, another new store is in the pipeline this year.
Established in 1985 and listed on SGX mainboard in August 2011, our long history and reputation for quality products at competitive prices have led the "Sheng Siong" brand to become an established household name in Singapore. Widely recognised by consumers, we have been awarded the "Superbrand" status by Superbrands Singapore since 2008.
To support our retail operations, we have been operating since July 2011 from our headquarters and purpose-built centralised warehousing and distribution centre at Mandai Link, which underwent an expansion in 2021. We have attained ISO 22000:2018 Food Safety Management System certification for our processing facility where we process seafood, meat and vegetables, and repackage dried food, frozen food and fruits.
With our distinguished brand name, wide network of stores, portfolio of well-recognised house brands, global sourcing network, excellent food-processing, warehousing and distribution capabilities, experienced management team and dynamic key executives, we have in place a strong foundation for further expansion.
A N N U A L R E P O R T 2 0 2 2
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Improving
Efficiency with Digitalisation
Sheng Siong is dedicated to improve efficiency within our business operations through embracing digitalisation. We have implemented multiple projects to increase productivity and improve warehouse management and customer experience.
Innovation One
The company has implemented a digital inventory management system to track its inventory levels, monitor demand patterns, and optimise supply chain operations in order to reduce stockouts and waste, while ensuring products' availability.
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S H E N G S I O N G G R O U P LT D .
A N N U A L R E P O R T 2 0 2 2
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Sheng Siong Group Ltd. published this content on 06 April 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 April 2023 12:23:06 UTC.
Sheng Siong Group Ltd. is an investment holding company that operates supermarket chain in Singapore. The Company operates approximately 68 outlets across Singapore. The outlets provide its customers with both wet and dry shopping options, including a wide assortment of live, fresh and chilled produce, such as seafood, meat and vegetables. In addition, the Company provides processed, packaged and/or preserved food products as well as general merchandise such as toiletries and essential household products. It offers over 1,600 products under its 23 house brands, ranging from food products to paper goods. The Company's online grocery shopping platform is Sheng Siong Online (SSOnline). Its subsidiaries include Sheng Siong Supermarket Pte Ltd, C M M Marketing Management Pte Ltd, Sheng Siong Supermarket Sdn. Bhd. and Sheng Siong (China) Supermarket Co., Ltd.