(Alliance News) - SG Company Società Benefit Spa announced on Monday that it has finalized the closing of the transaction to acquire a majority stake in the share capital of FMA Srl and has officially begun integration and collaboration activities between the companies.

FMA is a company made up of a team of shopper marketing and shopper experience professionals, offering companies brand activation, loyalty, consumer engagement and promotions solutions, "based on a deep understanding of consumer behaviors along the decision-making path and identifying the most effective engagement modes and timing," as the company explains in a note.

SG Company is unchanged at EUR0.29 per share.

By Claudia Cavaliere, Alliance News reporter

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