Senior's share price was heavily penalized and is now in an oversold situation near to a solid support area.

In the recent months, the earnings estimates for next year have been regularly revised upward by analysts and growth perspectives of revenues are showing around 5% for each coming 3 years.
With an EPS estimated at GBp 19.1 for 2014 and GBp 20.3 for 2015, Senior is currently paid 14.85 and 13.98 times the results, which is correct.

Technically, the security fell sharply for several days. This fall has led Senior towards the GBp 276.6 support area, which is the lower band of a wide trading range GBp 276/315, valid for more than 6 months. This level will be a good buying level with a first target at GBp 295.5.

Most offensive investors should buy the stock at the current prices in order to aim GBp 295.5. The stop-loss will be placed at GBp 268.