The present technical configuration and the fundamentals strength are in favor of a long strategy.

Financial forecasts are encouraging, sales are expected to rise about 10% while EBITDA should keep a steady growth around 5%. The current price shows a +4.5% potential to reach the consensus average price target. Over 60% of analysts are on the “buy” side.

Technically, the share dropped on contact with the upper trend line, in the GBp 358.5 resistance zone. The stock is currently in its short term support area, and the closeness of the rising 50-day moving average militate for an acceleration toward the upper trend line.

Consequently, investors may open a long position and target the GBp 358.5 resistance, and by extension the GBp 365 area, near the trend line. A stop loss should be set below the GBp 337.9 support.