Safaricom Sacco has announced an upcoming rebranding initiative after significant growth since its establishment in 2001.
"Since our establishment in 2001, we have grown from a 200-membership drawn from
Sacco's assets have grown to Sh11.5 billion; member deposits, loans, and advances stood at Sh8.3 billion and Sh8.1 billion, respectively, by the end of the financial year 2023.
Initially focused on
In 2011, Sacco obtained a license from the
Following this, the Sacco broadened its common bond to include other technology-related firms, chamas or groups, corporate entities, and individual members.
By
The rebranding aims to enhance connections with stakeholders while maintaining the commitment to providing secure, affordable financial services.
The strategic plan for 2024-2028 focuses on expanding the brand's reach, increasing membership, enhancing member satisfaction, and growing assets to Sh20 billion.
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