RYU Apparel Inc. announced the hiring of Zachary Beers as Marketing Director, effective February 1st. In his new role Zach will be responsible for leading RYU's omni-channel marketing efforts to attract and retain RYU consumers in support of the company's four-pillared growth strategy (brand, product, digital and retail). An energetic retail brand marketer with more than 10 years of experience, Zach has managed more than 50 marketing campaigns, launched 20+ retail stores and helped grow direct-to-consumer revenue from $1 million to $500 million for Arc'teryx--an outdoor clothing and equipment company.

His iterative design philosophy leans into learning by doing, while leveraging data and metrics to guide strategic thinking. In addition to developing RYU's consumer-centric marketing strategy around its "Movement Matters" brand mantra, Zach will oversee all supporting online and offline efforts across the RYU ecommerce website, social media, paid media, email, printed catalogues, retail stores and other channels.