November 26 research: All figures, unless otherwise stated, are from Opinium. Total sample size was 2,114 UK adults, of whom 1,084 are pet owners. Fieldwork was undertaken between 23rd - 26th November.

*This figure has been extrapolated from MORE THAN data showing the average spend for UK pet owners at £23.30 and the UK pet owners in the survey celebrating Christmas being 51% which is 27.1 million adults (18+) across the UK (based on ONS population statistics), taking the total spend to £631.9 million.

** This has been extrapolated from MORE THAN data showing the average spend for pet owners at £23.30, the UK pet owners in the survey celebrating Christmas being 51% which is 27.1 million adults (18+) across the UK (based on ONS population statistics) and the finding that 33% of pet owners state their gifts will go unloved, taking the total wasted to £208.5.

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RSA Insurance Group plc published this content on 08 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 December 2021 11:08:06 UTC.