PointsBet announced the hiring of Liam Roecklein as Senior Vice President of Content. Roecklein previously served as the Senior Vice President & General Manager at Cheddar News Roecklein will oversee PointsBet's overall content strategy for digital, social and traditional media, enhancing the consumer experience with the help of key partners such as NBC Sports, for whom PointsBet is the exclusive sports betting partner, and professional sports teams and leagues, including the NFL, NBA, NHL, MLB, and PGA Tour.