Forward-Looking Statements

Our Management's Discussion and Analysis of Financial Condition and Results of Operations section contains not only statements that are historical facts, but also statements that are forward-looking. Forward-looking statements are, by their very nature, uncertain and risky. These risks and uncertainties include international, national, and local general economic and market conditions; our ability to sustain, manage, or forecast growth; our ability to successfully make and integrate acquisitions; new product development and introduction; existing government regulations and changes in, or the failure to comply with, government regulations; adverse publicity; competition; the loss of significant customers or suppliers; fluctuations and difficulty in forecasting operating results; change in business strategy or development plans; business disruptions; the ability to attract and retain qualified personnel; the ability to protect technology; the risk of foreign currency exchange rate; and other risks that might be detailed from time to time in our filings with the SEC.





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Although the forward-looking statements in this Annual Report reflect the good faith judgment of our management, such statements can only be based on facts and factors currently known by them. Consequently, and because forward-looking statements are inherently subject to risks and uncertainties, the actual results and outcomes may differ materially from the results and outcomes discussed in the forward-looking statements. You are urged to carefully review and consider the various disclosures made by us in this report as we attempt to advise interested parties of the risks and factors that may affect our business, financial condition, and results of operations and prospects. We do not undertake any obligation to update forward-looking statements as a result of new information, future events or developments or otherwise.

The following discussion of our financial condition and results of operations should be read in conjunction with our financial statements and the related notes, and other financial information included in this Annual Report.

The independent registered public accounting firms' reports on the Company's financial statements as of December 31, 2022, and 2021, and for the years then ended, includes a "going concern" explanatory paragraph that describes substantial doubt about the Company's ability to continue as a going concern.





Introduction


The Company has spent the last several years recasting the direction of the Company. We intend to take advantage of the opportunities that have been identified in the ancillary services market for the cannabis sectors that are "non plant-touching".





Our Business


The Company procures and leases properties to licensed cannabis operators and provides nationwide hemp-derived CBD sales via online and in-store transactions. Through the Company's operating subsidiary, Pineapple Express Consulting Inc., it also offers cannabis business licensing and consulting services. The Company's executive team blends enterprise-level corporate expertise with decades of combined experience operating in the tightly-regulated cannabis industry.

ln addition to the foregoing business ventures, the Company was also assigned a patent for the proprietary Top Shelf Safe Display System ("SDS") for use in permitted cannabis dispensaries and delivery vehicles across the United States and internationally (where permitted by law), on July 20, 2016, by Sky Island, Inc. (the "SDS Patent") via a Patent Assignment Agreement (the "Patent Assignment Agreement"). The SDS Patent was originally applied for and filed on August 11, 2015, by Sky Island, Inc. and received its notice of allowance from the United States Patent and Trademark Office on March 22, 2017. It is anticipated that the Top-Shelf SDS product shall retail for $30,000 per unit. Pineapple intends to sell the Top-Shelf SDS units for use in retail storefronts and delivery vehicles operated by cannabis retail companies. The Company anticipates beginning sales of the Top Shelf SDS system in the third quarter of 2023.

On March 10, 2023, the Company entered into an Amended Binding Letter of Intent (the "Amended Letter Agreement"), effective as of December 31, 2022 (the "Effective Date"), with its Co-Founder, Jaime Ortega ("Ortega") where the Company agreed to sell 45.17% of its equity interest (the "PVI Interest") in Pineapple Ventures, Inc. ("PVI"), in exchange for: (i) the purchase price of twenty million (20,000,000) shares of the Company's common stock, $0.0000001 par value per share (the "Common Stock") and (ii) the extinguishment of all of the Company's debt to PVI and Neu-Ventures, Inc. ("NVI"), respectively, of which both PVI and NVI are wholly owned by Ortega (the "Share Repurchase"). Following the Share Repurchase, there are 71,163,569 shares of the Company's Common Stock, issued and outstanding.





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On August 24, 2015, the Company entered into a Share Exchange Agreement (the "Agreement) with Better Business Consultants, Inc. ("BBC"), a corporation incorporated under the laws of California on January 29, 2015, and Shane Oei, a majority shareholder of the Company at the time. Pursuant to the terms of the Agreement, BBC shareholders exchanged all of the issued and outstanding capital of BBC for an aggregate of 50,000,000 newly and duly issued, fully paid and non-assessable shares of common stock of the Company. Upon closing, BBC became a wholly owned subsidiary of the Company. In addition, Mr. Oei and Gary Stockport, another former shareholder of the Company at the time, cancelled 100,000,000 and 500,000 shares of the Company's common stock, respectively, in connection with the Agreement. As the owners and management of BBC obtained voting and operating control of the Company after the share exchange and Globestar Industries was non-operating, the transaction was accounted for as a recapitalization of BBC, accompanied by the exchange of previously issued common stock for outstanding common stock of Globestar Industries, which was recorded at a nominal value. One of the owners, Jaime Ortega, also entered into a Lockup Agreement under which he could not sell his ownership in the Company through September 1, 2017.

On September 3, 2015, the Company changed its name from "Globestar Industries" to "Pineapple Express, Inc." The Company's name has no relation to the 2008 motion picture produced by Columbia Pictures.

In September 2015, the Company had entered into agreements to issue 500,000 shares of Series A Convertible Preferred Stock to Sky Island, Inc. in exchange for a patent and 100,000 shares of Series A Convertible Preferred Stock to Christopher Plummer as compensation for taking on the role of Chief Compliance Officer. However, both of these issuances were rescinded effective December 31, 2015.

On March 16, 2017, the Company formed Pineapple Express Consulting, Inc. ("PEC") as a wholly owned subsidiary. On August 3, 2017, a letter of intent ("LOI") was entered into between PEC and Sky Island, Inc., whereby all the assets of Pineapple Park, LLC, a California limited liability company controlled by Sky Island, Inc. holding lease deposits, were to be transferred through a related party transfer to PEC in exchange for $100,000. On December 31, 2018, Pineapple Park, LLC pulled out of this project and signed a mutual release agreement for all lessees and Pineapple Park, LLC to terminate each party's obligations and responsibilities under the Leases and the Parties' relationship. The Company had planned on using revenue from operations, including license proceeds from contracts already signed with licensees as well as rental payments due from tenants. The Company was also in the process of developing a "franchise style" model whereas it would license its trademark, brand name, and retail design concept in exchange for a 5% perpetuity royalty. These revenue streams were to provide the Company with long-term and short-term growth. However, after the investment in PVI, the Company will now be receiving revenues from its 45.17% ownership.

On March 19, 2019, the Company entered into a Share Exchange Agreement (the "PVI Agreement") with PVI and the stockholders of PVI (the "PVI Stockholders"). Upon execution of the PVI Agreement (the "Closing"), the Company acquired 20,000 shares of PVI's outstanding capital stock ("PVI Shares"), equaling 20% of the outstanding shares of PVI. In consideration for the PVI Shares, the Company agreed to issue 1,000,000 shares of its Series A Convertible Preferred Stock, $0.0000001 par value per share ("Series A Convertible Preferred Stock"), to the PVI Stockholders. Pursuant to the terms of the PVI Agreement and Amendment No. 1 dated June 26, 2019, upon the six-month anniversary of the PVI Agreement (the "Second Closing"), and subject to the conditions to closing set forth in the PVI Agreement, the Company was to acquire an additional 30,000 PVI Shares, equaling 30% of the outstanding shares of PVI, for a total of 50% of the outstanding shares of PVI, in consideration for an additional 1,000,000 shares of Series A Convertible Preferred Stock to be issued to the PVI Stockholders at the time of the Second Closing. The Series A Convertible Preferred Stock may, from time to time, be converted by the holder into shares of the Company's Common Stock, par value $0.0000001 (the "Common Stock") in an amount equal to ten (10) shares of Common Stock for each one (1) share of Series A Convertible Preferred Stock. On July 5, 2019, the Company, PVI and the PVI Stockholders, and their respective boards of directors waived the remaining conditions to closing as set forth in the PVI Agreement and ratified and approved the Second Closing.

On January 17, 2020, the Company entered into an agreement with Jaime Ortega whereby in exchange for Mr. Ortega cancelling $1,062,000 of existing loans extended to the Company by Jaime Ortega, Neu-Ventures, Inc., and Sky Island, Inc., the Company sold to Mr. Ortega 10,000 shares of capital stock of Pineapple Ventures, Inc. ("PVI"). Subsequently, on February 11, 2021, the parties entered into amended agreement pursuant to which the original number of shares sold to Mr. Ortega were reduced from 10,000 shares of capital stock of PVI to 4,827 shares of capital stock of PVI. Accordingly, the Company currently owns 45,173 shares of capital stock of PVI. This amendment was entered into to properly reflect the value of the Company's stock at the time of the initial agreement.





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Pursuant to an Agreement and Plan of Merger ("Merger Agreement"), dated as of April 6, 2020, by and between, Pineapple Express, Inc., a Wyoming corporation ("Pineapple Express"), and Pineapple, Inc., a Nevada corporation ("Pineapple") and wholly owned subsidiary of Pineapple Express, effective as of April 15, 2020 (the "Effective Date"), Pineapple Express merged with and into Pineapple, with Pineapple being the surviving entity (the "Reincorporation Merger"). The Reincorporation Merger was consummated to complete Pineapple Express' reincorporation from the State of Wyoming to the State of Nevada. The Merger Agreement, the Reincorporation Merger, the Name Change (as defined below) and the Articles of Incorporation and Bylaws of Pineapple were duly approved by the written consent of shareholders of Pineapple Express owning at least a majority of the outstanding shares of Pineapple Express' common stock, par value $0.0000001 per share (the "PE Common Stock"). Pursuant to the Merger Agreement, the Company's corporate name changed from "Pineapple Express, Inc." to "Pineapple, Inc."

In March 2020, the World Health Organization declared the outbreak of a novel coronavirus (COVID-19) as a pandemic, which continues to spread throughout the United States. As a result, significant volatility has occurred in both the United States and international markets. While the disruption is currently expected to be temporary, there is uncertainty around the duration. To date, the Company has experienced declining revenues, difficulty meeting debt covenants, maintaining consistent service quality with reduced revenue, and a loss of access to customers. Management expects this matter to continue to impact our business, results of operations, and financial position, but the ultimate financial impact of the pandemic on the Company's business, results of operations, financial position, liquidity or capital resources cannot be reasonably estimated at this time.

On August 7, 2021, the Company entered into a Stock Purchase Agreement (the "CGI Agreement") with Capital Growth Investments, Inc., a California corporation ("CGI") and PVI, the Company's equity-method investee. Pursuant to the Agreement, the Company can acquire up to 50,000 shares of CGI (the "Shares"), which comprise 50% of its issued and outstanding capital stock, from PVI for an aggregate purchase price of $1,000,000. As of December 31, 2021, $100,000 was paid by the Company, which was recorded and presented in Deposit - Stock purchase agreement related party in the Company's consolidated balance sheets as of December 31, 2021. No shares of CGI will be issued until the full purchase price is paid. Due to a re-evaluation of the asset, the Company cancelled the transaction on August 22, 2022.

On September 28, 2022, the Company sold 100% interest in the Pineapple Park, LLC entity to related party and prior majority shareholder Jaime Ortega for a purchase price of $10,000 paid at execution of a Binding Letter of Intent.

As reported on the Q3 2022 financials, due to circumstances surrounding the California cannabis industry, the Company fully impaired the PVI equity method investment resulting in a $10,787,652 expense transaction on the Company's books. On March 10, 2023, the Company entered into an Amended Binding Letter of Intent (the "Amended Letter Agreement"), effective as of December 31, 2022 (the "Effective Date"), with its Co-Founder, Jaime Ortega ("Ortega") where the Company agreed to sell 45.17% of its equity interest (the "PVI Interest") in Pineapple Ventures, Inc. ("PVI"), in exchange for: (i) the purchase price of twenty million (20,000,000) shares of the Company's common stock, $0.0000001 par value per share (the "Common Stock") and (ii) the extinguishment of all of the Company's debt to PVI and Neu-Ventures, Inc. ("NVI"), respectively, of which both PVI and NVI are wholly owned by Ortega (the "Share Repurchase"). Following the Share Repurchase, there are 71,163,569 shares of the Company's Common Stock, issued and outstanding.





Impact of COVID-19


In March 2020, the World Health Organization declared the outbreak of a novel coronavirus (COVID-19) as a pandemic, which continues to spread throughout the United States. As a result, significant volatility has occurred in both the United States and International markets. While the disruption is currently expected to be temporary, there is uncertainty around the duration. To date, the Company has experienced declining revenues, difficulty staffing interpreters, difficulty meeting debt covenants, maintaining consistent service quality with reduced revenue, and a loss of customers. Management expects this matter to continue to impact our business, results of operations, and financial position, but the ultimate financial impact of the pandemic on the Company's business, results of operations, financial position, liquidity, or capital resources cannot be reasonably estimated at this time.





Results of Operations


The following summary of our results of operations should be read in conjunction with our audited financial statements for the year ended December 31, 2022 and 2021, which are included herein.





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Year Ended December 31, 2022, Compared to the Year Ended December 31, 2021





                                      Year Ended
                                     December 31,
                                2022              2021             Changes             %

Revenue                     $           -     $           -     $           -               -

Operating Expenses
General and
administrative                    (23,421 )         (20,587 )          (2,834 )            14 %
Professional fees                (210,828 )        (392,406 )         181,578             (46 )%
Professional fees -
related parties                         -          (340,000 )         340,000             100 %
Management consulting
fees - related parties           (233,000 )        (217,000 )         (16,000 )             7 %
Depreciation                       (6,165 )          (6,393 )             228              (4 )%
                                 (473,414 )        (976,386 )         502,972             (52 )%

Other Income (Expenses)
Income (loss) from
equity-method investment        1,499,355          (200,318 )       1,699,673               -
Gain on forgiveness of
related party note
payable                            30,000                 -            30,000             100 %
Gain on sale of
subsidiary - related
party                             386,287                 -           386,287               -
Gain on settlement of
debt                                    -            77,360           (77,360 )          (100 )%
Other expense                           -            (5,475 )           5,475             100 %
Loss on impairment of
equity-method investment      (10,787,652 )               -       (10,787,652 )          (100 )%
Gain on forgiveness of
debt to related party              12,000                 -            12,000             100 %
Gain on extinguishment of
debt- related parties           1,477,032                 -         1,477,032             100 %
                               (7,382,978 )        (128,433 )      (7,254,545 )          5649 %

Net Loss                    $  (7,856,392 )   $  (1,104,819 )   $  (6,751,573 )           611 %




Revenues


The Company did not recognize any revenue during the year ended December 31, 2022 and 2021.





Operating Expenses



The Company incurred operating expenses of $473,414 for the year ended December 31, 2022, a decrease of 52% from operating expenses of $976,386 for the year ended December 31, 2021 mainly due to the decrease in professional fees. During the year ended December 31, 2021, the Company issued 1,570,000 shares for services to the Company's directors, consultants and officers for total fair value of $340,000 recorded under professional fees to related parties in the statements of operations. The decrease in professional fees also attributed to the decrease in legal and accounting fees.





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Other Income (Expenses)


The Company incurred other expenses of $7,382,978 for the year ended December 31, 2022, an increase of $7.2M from other expenses of $128,433 for the year ended December 31, 2021. During the year ended December 31, 2022, the Company incurred loss on impairment of equity investment in PVI of $10,787,652, offset by income from equity investment in PVI of $1,499,355 during the nine months ended September 30, 2022 prior to full impairment of the equity investment, gain on extinguishment on of debt to PVI and NVI from disposal of the equity investment in PVI of $1,477,032, gain on sale of the Company's wholly owned subsidiary Pineapple Park, LLC, gain on forgiveness of related party note to the Company's former director of $30,000 and gain on forgiveness of debt to the former director of the Company upon her resignation. During the year ended December 31, 2021, the Company incurred loss from the equity investment in PVI of $200,318 and other expense of $5,475, offset by gain on debt settlement of $77,360.





Net Loss



The Company incurred net loss of $7,856,392 for the year ended December 31, 2022, an increase of $6.7M from net loss of $1,104,819 for the year ended December 31, 2021. The increase in net loss was mainly due to loss on impairment of equity investment in PVI of $10.8M.

Liquidity and Financial Condition





Working Capital



                                 As of             As of
                             December 31,      December 31,
                                 2022              2021            Changes          %

Current Assets               $           -     $     100,000     $   (100,000 )     (100 %)
Current Liabilities          $   1,376,972     $   3,065,044     $ (1,688,072 )      (55 %)
Working Capital Deficiency   $  (1,376,972 )   $  (2,965,044 )   $  1,588,072        (54 %)



Our total current assets decreased from $100,000 as of December 31, 2021 to $0 as of December 31, 2022 due primarily to the decrease in deposit on stock purchase agreement to related party of $100,000. The Company does not have any cash as of December 31, 2022 and 2021.

Our total current liabilities decreased from $3,065,044 as of December 31, 2021 to $1,376,972 as of December 31, 2022 due primarily to the decrease in notes payable to related party and due to affiliates due to debt extinguishment of debts resulted from the disposal of the equity investment in PVI and the decrease in accounts payable and accrued liabilities.

Our working capital deficit on December 31, 2022 was $1,376,972 as compared to working capital deficit of $2,965,044 as of December 31, 2021. The decrease in working capital deficit was mainly attributed to the decrease in amount due to PVI and NVI group and accounts and accrued liabilities.

The Company have funded our operations since inception primarily through the issuance of our equity securities in private placements to third parties, and/or promissory notes to related parties for cash. The cash was used primarily for operating activities, including cost of employees, management services, professional fees, consultant fees, and travel. Our management expects that cash from operating activities will not provide sufficient cash to fund normal operations, support debt service, or undertake certain investments we anticipate prosecuting for our business proposition both in the near and intermediate terms. We will continue to rely on financing provided under notes from related and third-party party sources, as well as sale of shares of our common stock in private placements, to fund our expected cash requirements.

We intend to continue raising additional capital through the issuance of equity and debt securities for cash .There can be no assurance that these funds will be available on terms acceptable to us, if at all, or will be sufficient to enable us to fully complete our development activities or sustain operations. If we are unable to raise sufficient additional funds, we will have to develop and implement a plan to further extend payables, reduce overhead and operations, or scale back our current business plan until sufficient additional capital is raised to support further operations. There can be no assurance that such a plan will be successful.





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Our audited consolidated financial statements included in this annual report have been prepared assuming that we will continue as a going concern, which contemplates continuity of operations, realization of assets, and liquidation of liabilities in the normal course of business. As reflected in such consolidated financial statements, we had an accumulated stockholders' deficit of $23,528,700 and had a net loss of $7,856,392 and utilized net cash of $207,265 in operating activities as of and for the year ended December 31, 2022. These factors raise substantial doubt about our ability to continue as a going concern. In addition, our independent registered public accounting firms in their audit reports to our consolidated financial statements for the fiscal years ended December 31, 2022, and 2021, expressed substantial doubt about our ability to continue as a going concern. Our ability to continue as a going concern was raised due to our net losses and negative cash flows from operations since inception and our expectation that these conditions may continue for the foreseeable future. In addition, we will require additional financing to fund future operations. Our consolidated financial statements included in this annual report do not include any adjustments related to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should we be unable to continue as a going concern.

Based on our management's estimates and expectation to continue to receive short-term debt funding from a related party on as needed basis, we believe that current funds on hand as of the date of issuance and proceeds of such loans will be sufficient for us to continue operations beyond twelve months from the filing of this Form 10-K. Our ability to continue as a going concern is dependent on our ability to execute our business strategy and in our ability to raise additional funds. Management is currently seeking additional funds, primarily through the issuance of equity and/or debt securities for cash to operate our business; however, we can give no assurance that any future financing will be available or, if at all, and if available, that it will be on terms that are satisfactory to us. Even if we can obtain additional financing, it may contain undue restrictions on our operations, in the case of debt financing, or cause substantial dilution for our stockholders, in the case of equity and/or convertible debt financing.





Cash Flows



                                      Year Ended
                                     December 31,
                                2022              2021            Changes            %

Cash flows used in
operating activities        $    (207,265 )   $     (53,125 )   $  (154,140 )           290 %
Cash flows used in
investing activities                    -                 -               -               -
Cash flows provided by
financing activities              207,265            53,125         154,140             290 %
Net changes in cash         $           -     $           -     $         -               -




Operating Activities


Net cash used in operating activities was $207,265 for the year ended December 31, 2022, compared with $53,125 net cash used in operating activities during the year ended December 31, 2021.

During the year ended January 31, 2023, net cash used in operating activities was attributed to net loss of $7,856,392, increased by income from equity investment of $1,499,355, gain on debt extinguishment of $1,477,032, gain on forgiveness of related party note of $30,000 and gain on debt forgiveness of $12,000, and was offset by loss on impairment of equity investment of $10,787,652 and depreciation of $6,165 and increased by a net change in operating assets and liabilities of $126,303.

During the year ended December 31, 2021, net cash used in operating activities was attributed to net loss of $1,104,819, increased by gain on debt settlement of $77,360, and offset by stock-based compensation of $340,000, loss from equity investment of $200,318 and a net change in operating assets and liabilities of $582,34.





Investing Activities



During the year ended December 31, 2022 and 2021, the Company did not have any investing activities.





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Financing Activities



During the year ended December 31, 2022, net cash from financing activities was $207,265 compared to $53,125 during the year ended December 31, 2021.

Proceeds from financing activities during the year ended December 31, 2022, were derived from proceeds from stock subscription of $150,000 and proceeds from related party notes of $119,285, offset by repayments of related party notes of $62,020.

Proceeds from financing activities during the year ended December 31, 2021, were derived from proceeds for issuance common stock of $284,000 and proceeds from related party notes of $58,075, offset from repayment of related party notes of $288,950.

Off-Balance Sheet Arrangements

During the fiscal year ended December 31, 2022, the Company did not have any transactions, obligations or relationships that could be considered off-balance sheet arrangements.





Critical Accounting Estimates



Use of Estimates


The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include the recoverability and useful lives of long-lived assets, assessment of legal accruals, the fair value of our stock, stock-based compensation and the valuation allowance related to deferred tax assets. Actual results may differ from these estimates.





Stock-based Compensation



The fair value of stock options is estimated on the grant date using the Black-Scholes option pricing model, based on weighted average assumptions. Expected volatility is based on historical volatility of our common stock. The Company has elected to use the simplified method described in the Securities and Exchange Commission Staff Accounting Bulletin Topic 14C to estimate the expected term of employee stock options. The risk-free rate is based on the U.S. Treasury yield curve in effect at the time of grant. The value of restricted stock awards is determined using the fair value of the Company's common stock on the date of grant. The Company accounts for forfeitures as they occur. Compensation expense is recognized on a straight-line basis over the requisite service period of the award. As of the fiscal year ended December 31, 2022, and 2021, there were no outstanding warrants or options.





Investments - Equity Method


The Company accounts for its equity method investment ("PVI") at cost, adjusted for the Company's share of the investee's earnings or losses, which are reflected in the consolidated statements of operations. The Company periodically reviews the investment for other than temporary declines in fair value below cost and more frequently when events or changes in circumstances indicate that the carrying value of an asset may not be recoverable. As of December 31, 2022, management has identified indicators of other-than-temporary impairment that have led to the conclusion that the carrying value of its equity method investment is not recoverable. As a result, the Company has recorded an impairment write-down in the consolidated statements of operations for the year ended December 31, 2022.

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