Ocean Outdoor Limited announced that it has been appointed outdoor media partner for the prestigious St James Quarter £1billion regeneration project which is due to open in Scotland's capital city this summer. Ocean was awarded the 10-year digital out of home advertising contract following a competitive pitch with a lifetime contract value of £25 million. This represents Ocean's first contract with global asset management company Nuveen which part owns and developed St James Quarter, a 1.7 million square foot urban resort and global tourist destination in the historic centre of Edinburgh. Under the terms of the contract, Ocean will have exclusive rights to sell and market the unique network of 35 digital screens including two large scale full motion locations. All of the screens will be located within the development.