Nordic Semiconductor and Amber Semiconductor, Inc. announced that they have entered a multi-faceted partnership to explore sales, marketing, and development initiatives to bring new solutions to markets, such as smart electrical products, and other wirelessly integrated applications. The initiatives anchor on the partners offering Nordic technology platforms powered by Amber Semiconductor's products, as well as developing unique reference designs for targeted customer segments. In addition, as the partnership matures, deeper development opportunities may be targeted as key customer requirements and opportunities are identified, refined, and addressed.

AmberSemi discovered a way the physics of electricity is managed differently - digitally - in silicon chips. The company's mission is to transform electrical product power management architecture globally from outdated, 1950's-era electro-mechanical power technologies, standard now in every electrical product, to smaller, safer, and smarter silicon chips.