New Zealand Coastal Seafoods Limited announced the appointment of Anna-Lee Fraser to the newly created role of Head of Sales. Anna-Lee will support the Company's strategy to further penetrate new Asian markets and expand sales in existing markets. Anna-Lee joins NZS with 17 years' business development and account management experience in the food and beverage industry. Anna-Lee will join the businesses in November with immediate responsibilities that include: Managing contract negotiations and agreements with large scale distributors of both raw ingredient and ready-to-eat product lines - Developing new sales opportunities and direct relationship with restaurants, supermarkets and online retailers across New Zealand, Australia and Asia - Leading sales strategy for NZS across markets including presence at key trade events, margin improvement initiatives and new product development.