PacSun is partnering with Nedap to deploy RFID across the brand's store fleet.

The retailer is implementing Nedap's iD Cloud Store solutions to increase inventory accuracy and attain data-rich insights for operational processes, according to a press release.

The deployment is expected to be completed in Q1 of this year.

The RFID effort will also create a higher level of transparency with customers and fulfill more customer orders.

"Meeting our Gen Z customers in how they want to shop is crucial. PacSun shoppers are social media savvy and shop our exclusive merch drops with urgency. We pay attention to our customers' desired preferences and listen to them every second of every day — including their expectations of a seamless shopping experience. To achieve this, PacSun is a digital disruptor and we actively invest in technologies that will help take our brand experience to the next level. Partnering with Nedap is helping us unlock competitive advantages as we tap into data-rich fulfilment and operational cheat-codes to get the right product to the right stores for the right customers," Shirley Gao, chief digital and information officer at PacSun, said in the release.

Nedap's Virtual Shielding algorithms digitally identify article location at 98% accuracy.

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