Mazda Motor Corporation has promoted Peter Allibon to the position of director, sales and dealer network for Mazda Europe. Allibon earlier served as sales director Mazda UK. He joined Mazda UK in 2008 as fleet and remarking director, moving to the sales role in 2011.

He has served as the country brand manager at Mazda Credit UK with Ford Financial and worked in various roles prior to this in Ford Credit and the banking industry. In the new role, Allibon will be responsible for many aspects of sales planning across 22 markets, with sales totaling in excess of 160,000 units per year, and the strategic relationships with the automaker's European dealer networks.