Macbee Planet : 【Delayed】Materials for Growth Opportunities and Strategies
January 26, 2022 at 01:26 am EST
Share
Materials for Growth Opportunities and Strategies
Macbee Planet,inc（7095-JP）
December 2021
1
Contents
About the company
3
- Company overview / history
4
Business concept
5
- What we want to achieve
6
- What is LTV marketing ?
7
- Data used in LTV marketing
8
- Positioning
9
- Business characteristics
10
Changes in the business environment
- Business opportunities
11
- Scale of related markets
12
Business description
13
- Source of competitive strength
14
- Analytics Consulting business
15
- Marketing Technology business
16
17
Medium-term management plan
18
- Scope of the medium-term
19
management plan period
- Transition to holistic group
20
management
- Medium-term management strategy 21 - 25
- Medium-term management goals
26
- Progress
27
Others
28
- Business process diagram
29
- Unique features of our service
30 - 33
- Results generation phases
34
- Our Strategic Partners
35
- Financial results by segment
36
- Risk information
37 - 38
- Safe harbor statement
39
2
About the company
3
Company overview / history
Company Overview
Company name
Macbee Planet, Inc. (7095-JP)
Establishment date
August 25, 2015
Capital
403 million yen (as of end-October 2021)
Business description
Provision of data-driven marketing analytics services
Head office location
3-11-11 Shibuya, Shibuya-ku, Tokyo
No. of employees
54 (as of end-October 2021)
History
Aug. 2015
Established Macbee Planet, Inc.
Aug. 2015
Released data analytics platform "Honeycomb"
Nov. 2017
Released web customer service tool "Robee"
Mar. 2020
Listed on Mothers section of the Tokyo Stock Exchange
Mar. 2021
Established Smash Co., Ltd.
Aug. 2021
Made α, Inc. a wholly owned subsidiary
4
Business concept
5
This is an excerpt of the original content. To continue reading it, access the original document here.
Attachments
Original Link
Original Document
Permalink
Disclaimer
Macbee Planet Inc. published this content on 26 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 26 January 2022 06:25:09 UTC.
Macbee Planet,Inc. is a Japan-based company mainly engaged in the provision of marketing analytics services. The Company operates through two business segments. Analytics Consulting business is engaged in the management of Web advertisements placed across multiple media, using the Honeycomb, a data analytics platform. In cost per action (CPA) marketing, it chooses a destination that matches the customer's marketing goals to increase the inflow of landing pages and provides strategic planning and operational support. Marketing Technology business is engaged in using the Web service tool Robee to predict consumer behavior and collect the ways and behavior patterns of consumers entering websites, and to increase the number of inflows to websites. It also provides marketing by improving the creative aspects such as text, images, and videos on the client's Website, and by implementing measures focused on maintaining relationships with chatbots and existing customers.
MACBEE PLANET, INC. 
