Accelya announced a major partnership with Korean Air. The partnership will enable Korean Air to take control of its retailing and further innovate its leading customer experience with the deployment of Accelya's FLX Platform. Operating in the Asia Pacific (APAC) region for over 40 years, Accelya has been at the forefront of providing advanced financial and modern retailing solutions and currently serves more than 60 leading airlines in the region.

With the majority of its workforce strategically based in APAC, Accelya are dedicated to leading the Offer & Order Transformation for airlines in Asia Pacific for both passenger and cargo. The Accelya FLX Platform, trusted by many of the world's leading airlines, enabled more than half of all global New Distribution Capability (NDC) transactions in 2022, according to data from T2RL, an independent consultancy leader in travel technology and distribution strategy. The platform combines the power of the Amazon Web Services (AWS) cloud and the latest advanced technologies to deliver unparalleled scalability and reliability, while enabling airlines to efficiently present millions of retail offers across all channels.

Korean Air will integrate Accelya's NDC and additionally the innovative FLX-Merchandizing module, to deliver personalization and the most relevant offers to customers. Accelya's N DC offering, a core enabler of airline-retail agency connectivity, links airlines with over 50,000 travel agents including the world's largest online travel agents (OTA's) and travel management companies (TMC's). Accelya's advanced NDC capabilities, leveraging the latest 21.3 standard, deliver on average over 30% NDC adoption for partner airlines, bringing improved customer servicing, more ancillary sales and the ability for customers and airlines to benefit from much richer offers.

The FLX-Merchandising module, running on both Accelya and AWS technologies, fine-tunes customer offerings and experiences. Leveraging the latest technologies, it will enable Korean Air to create, personalize and adjust its offers to better serve travellers across both direct and indirect channels.