He said the move would exploit the airlines' connection as the planes would be flying over 41 destinations worldwide, emphasizing that it was an important time for the tourism industry with the holiday season already commenced.
"Domestic flights are expected to record a 95 percent growth by December this year compared to the same period in 2019. Hence this is an important milestone for us at
On her part, Kenya Tourism Board CEO
She added that the images branded on the planes are projected to help showcase
"The 41 points of connection over the world gives us an opportunity to put our Kenyan name to the world. As
KTB had previously partnered with KQ subsidiary, Jambojet, in a similar move meant to grow the country's destination tourism offerings.
Radier added that this was among the many ventures the board is exploring in order to grow the tourism industry in the country.
Tourism and Wildlife Chief Administrative Secretary
"This partnership is hinged on promoting conservation. It signifies the mission of the ministry to repackage our tourism sector to be appealing and showcase what we have to the local and global market. We targeted the aviation sector because it plays a critical role in the tourism sector and contributed greatly to the GDP (Gross Domestic Income)," Boinett added.
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