May 22nd witnessed the awarding ceremony of First Jinggang Quality Award which is the top honor for quality award in Jinagxi province. As the first enterprise won this award, Jiangling Motors Co., Ltd. ("JMC") Chairman Wang Xigao received the medal from Jiangxi Provincial Governor Lu Xinshe.
Jinggang Quality Award, also known as Provincial Governor Quality Award, not only represents the greatest honor of comprehensive quality management and overall quality of an enterprise, but it also indicates the recognition an enterprise received from all walks of life and consumers.


Jinggang Quality Award is a significant measure taken by Jiangxi provincial government for developing Jiangxi province through quality, enterprises will become excellent during application and review of Jinggang Quality Award, consequently a batch of outstanding and competitive enterprises were nurtured. It is also government's effective action to "teach enterprises how to fish".
As an enterprise with commercial vehicle as core competency in China auto industry, over years' strategic cooperation with Ford Motor Company ("Ford"), an outstanding enterprise in the world, from which JMC learned advanced and scientific methods of management and technical innovation, then integrated them into its own development and efficient management system.


JMC strives to be the best in both innovation management and customer service. In order to meet the ever-increasing high expectation of customer, JMC keeps on implementing "quality leading" strategy so as to offer high quality product for customers. Despite the stringent competition in automobile market, JMC places high importance on high quality and customer satisfaction, which are also deemed as its core competitiveness. As it turns out that such strategy does ensure the continuous development of an enterprise, since it enables JMC to maintain a staggering growth in spite of the recession of commercial vehicle market.
Based on years of development, global oriented and commercial vehicle centered JMC has become sales champion in China light bus segment, sales No. 2 in pickup segment, and among sales top three in light truck market. In 2014, JMC delivered impressive results with 276,000 units whole vehicles sold and sales revenue exceeded 25.5 billion yuan, ranking among top 100 listed companies in China for many consecutive years.
Taking Provincial Governor Quality Award application as an opportunity, JMC implemented performance excellence management in all aspects, which has also been an effective tool for improving company management system. By utilizing performance excellence management, JMC has sorted out each management procedure internally, identified improvement opportunity and set up its own mechanism and sound excellent management system. JMC has strong competence in self-development of key parts for whole vehicle and engine, in craftsmanship and lean manufacturing. JMC enhances product quality and improves customer satisfaction with support from best suppliers.
Under the core value of "operate honestly, pursue taste, develop sustainably and pay back to the society", JMC aims at providing safe, high quality, energy-saving and environment friendly product and excellent services to customers. This is not only JMC's sacred mission, but is also the enterprise culture of JMC people.


The process technology upgrading, management innovation, and its rigorous product quality approach making quality excellence a synonym for JMC. JMC self-owned brand-JMC branded light truck and pickup are ranked No. 1 in terms of quality among indigenous brand in China market. Ford Transit also has the best quality comparing with similar products of Ford globally. As the leading exporter of domestic high quality whole vehicle and major exporter of China light duty diesel engine vehicles, JMC offers trustworthy and professional products and services for global customers.
During the review of this Provincial Governor Award, experts also put forward improvement opportunities for JMC, based on which JMC senior management carried out specific deployment and they are organizing and implementing improvement actions. JMC will also persistent in finding out more opportunities for improvement, so as to lay a sound foundation for realizing stable growth and JMC strategic target.
Standing on the new starting point, JMC is poised to become a leading commercial vehicle manufacturer and distributor with commercial vehicle as its core competence. In addition, JMC not only has the competency to compete in commercial vehicle segment, but it is also intensifying the concept of leveraging JMC self-owned brand and its JV brand- Ford as leading value brands.
JMC strategic target is to achieve one million units sales volume in Y2022. In order to realize this, JMC employees are working efficiently to make JMC stronger and bigger in commercial vehicle (including light truck, light bus and pickup) and SUV fields and maintain its key competitiveness. Moreover, JMC enjoys the benefit of China urbanization and expands business into heavy truck segment; it also plans to enter into more potential segments in due time and speed up NEV product expansion in consideration of government's requirement on energy-saving and environment friendly as well as development trend in automobile industry.
The Provincial Governor Quality Award encourages JMC to grow stronger and bigger in a steady pace to realize the strategic target for continuous growth.

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