ITAB Group ("ITAB") continues to develop its ecosystem of partners that complements the Group's portfolio of innovative solutions to support its customers to create differentiating experiences and reduce operational cost in stores. ITAB now strengthens this network of partners and signs a long-term partnership with Theory+Practice to help drive added value to retailers through cutting-edge data analysis and Artificial Intelligence (AI). The partnership with Theory+Practice will help harness the full power of integrated AI across ITAB's digital solutions and empower the customers to make data led decisions to strengthen and deepen the relationships with their consumers, ultimately improving sales uplifts and conversion rates.

Theory+Practice is a pioneer in providing real-time data analysis to retailers, empowering them to make informed strategic decisions as well as identifying and enabling opportunities to drive highly personalised experiences throughout the consumer journey pre-store, in-stores, and post-visit. Theory+Practice's Retail AI System facilitates many positive business outcomes, including enabling retailers to: understand, predict and personalize the consumer experience throughout the entire consumer journey; dynamically set the best prices, promotions, and discounts; and predict supply chain demand with incredible accuracy to minimize waste and out-of-stock revenue loss.