* Under the theme 'Ease every way,' Hyundai highlights its commitment to lead human-centric life innovations with hydrogen energy as well as software and AI
* Introduces HTWO's hydrogen value chain solution that spans production, storage, transportation and utilization
* Details development of a Megawatt-scale PEM electrolyzer for green hydrogen production and resource circulation hydrogen production methods
*
* Introduces 'Software-defined Everything' (SDx) strategy by redefining vehicles, fleets and transportation systems with software and AI
* Plans to develop SDVs by incorporating software development methods to vehicle development process
* Expanding software solutions to business customers for fleet operations and insights by offering customized fleet management services and real-time data analytics
* Highlights ultimate aim of SDx transition where users, devices and city are all interconnected so that transportation-as-a-service is provided to everyone
* Hyundai shows its hydrogen value chain, waste-to-energy method, SDV technologies and future mobility exhibits at the
Under the theme 'Ease every way,' the company held its Media Day at the
In line with
At Hyundai, we believe that science and humanity are two sides of the same coin; that advanced technology should also make people's lives better. Clean hydrogen should be for everyone, powering everything, and available everywhere.
President and CEO of
We measure progress with the real and positive impact it has on humanity. Our theme for CES 2024, 'Ease every way,' is a monumental challenge. But the challenging spirit embedded in the DNA of our 56-year history will continue through the hydrogen and software transformations we've unveiled today.
President and Global COO of
An innovative solution for hydrogen production, storage, transportation and utilization
For nearly half of the company's existence, Hyundai has been at the forefront of the hydrogen momentum, achieving many firsts, including the world's first mass-produced fuel cell electric vehicles (FCEVs). It now has the world's highest market share in hydrogen-powered vehicle sales.
Hydrogen plays a crucial role in Hyundai's sustainability roadmap as it is a clean energy source, with water being its only byproduct when used as fuel. It also enables the maximization of renewable energy utilization worldwide due to its advantages in storage and distribution. Hyundai sees hydrogen as the path to a sustainable future, as it is both clean and accessible.
Hyundai's hydrogen solutions go beyond passenger cars, trucks and buses to include trams, special equipment, vessels, power generators and advanced air mobility. The company is driving the energy transition as a major hydrogen off-taker.
Hyundai isn't alone in its commitment to hydrogen energy. In
To further emphasize its commitment to hydrogen, Hyundai highlighted the expansion of HTWO from a fuel cell system brand into
'The HTWO business leverages the Group's wide-ranging capabilities in various sectors, such as automobile, parts, steel, construction, air mobility, marine, robotics and future technologies,' said
Traditionally, automakers have focused on vehicle utilization, while other industries have covered energy production, storage and transportation. This approach has led to a slow and challenging energy transition process. Hyundai aims to overcome these limitations by combining and integrating its Group-wide hydrogen competencies to revolutionize the energy transition and accelerate the establishment of a hydrogen society.
Hyundai's new identity as a sustainability player builds upon its core identity as an automobile company. One of the company's aims is to contribute to the establishment of a hydrogen society by encouraging hydrogen off-takes. Through the HTWO brand,
During the presentation,
Furthermore, the Group is concentrating on resource circulation hydrogen production technology that aims to transform environmental pollutants into clean hydrogen. The resource circulation technology that Hyundai focuses on includes two approaches: Waste-to-Hydrogen (W2H) and Plastic-to-Hydrogen (P2H). W2H involves the fermentation of organic waste, such as food, sludge and livestock manure, to generate biogas. This biogas is then treated to capture
Hyundai is actively involved in various hydrogen projects globally, starting with
In
Currently, under the partnership with
Hyundai is also actively involved in hydrogen-related demonstration projects in the
Hyundai is actively developing hydrogen solutions tailored to specific customer needs. In
Hyundai's collaboration with various industries and sectors in
'Hyundai's proven history with hydrogen gives Georgians a clearer picture and better understanding of this remarkable opportunity before us, as we further
SDx: Building a user-centered mobility ecosystem by defining vehicles, fleets and transportation systems with software and AI
Hyundai is undergoing a software-driven transformation led by the entire Group. As a provider of smart mobility solutions, Hyundai recognizes the importance of software and AI in creating a user-centric mobility ecosystem. At CES, the company announced its 'Software-defined Everything' (SDx) strategy, which aims to transform all moving devices, fleets and ecosystems into valuable assets through advanced software and AI.
Through its SDx strategy, the Group seeks to develop a mobility ecosystem that meets the needs of users anytime and anywhere. To achieve this, the Group is transitioning everything into a software-defined approach, from vehicle development to building the entire mobility ecosystem. It believes software and AI are enablers of achieving this vision through providing holistic user experience without limitations and is dedicated to delivering mobility services and solutions that prioritize convenience and safety.
The Group's strategy begins with developing 'software-defined vehicle' (SDV). This means to incorporate software development methods to automotive development which means to decouple hardware and software to enable independent updates and advancement of each. The network and controllers are designed within the SDV framework, enhancing development agility and efficiency. This increases the flexibility and scalability of the vehicle development system, enabling faster updates of user-centric features and continuous improvement of device.
To enhance the user experience, the Group plans to develop a new infotainment system that supports a vehicle app market. They will also provide software development kits (SDKs) for developers to create killer apps. Additionally, the Group aims to integrate its own large language model (LLM) into their AI assistant and navigation system. This integration will enable more natural and convenient user interaction and experience with enhanced user safety.
As SDVs become more common and standardized, management of large-scale fleets will become easier and more efficient. Beyond individual vehicles, the Group is expanding its software solutions to include software-defined fleets for businesses. These solutions offer customized fleet management services, real-time data analytics and user-friendly administrative interfaces, allowing B2B customers to operate vehicles more efficiently and address real-time issues. The Group will offer vehicle data, advanced fleet management services, data analytics and valuable insights to B2B customers of different hardware and software requirements, all without the need for separate telematics devices.
As vehicles, fleets and mobility in general gets defined and developed by software, they will then get AI-defined. The Group envisions vehicles evolving into 'AI machines' that continuously learn to better serve customers and transforming vehicles into AI machines that continuously learn to better serve customers and deploy optimized machine learning operations (MLOps). Transforming vehicles into AI machines will enable the Group to automate maintaining and updates of vehicle, simplify or eliminate tedious tasks, provide transparent data, prevent and promptly address potential issues, personalize user experiences and accelerate the enhancement of services and solutions to deliver added value for users. This will contribute to stable and efficient operation of not only devices, but also mobility, logistics, and overall urban operating system.
The ultimate goal is to create a concept called 'Cloud Transportation' where software, AI-defined devices and mobility come together to create a mobility ecosystem where transportation is easily accessible to everyone. This concept, referred to as 'transportation-as-a-service,' allows users to freely access transportation and mobility services as needed. Everyone, along with devices and city infrastructure, will be interconnected within an ecosystem, enabling on-demand access to transportation and automatically increasing the intelligence of mobility solutions over time. The Group is currently operating various advanced mobility services, such as demand-responsive transport and self-driving taxis, and collecting data to further advance SDV technology, including autonomous driving, to establish a foundation for Cloud Transportation.
'As a mobility solution provider, our vision goes beyond vehicles', said
The Group presented its recent partnership with Tenstorrent, a company specializing in designing neural processing units (NPUs), further enhancing the Group's commitment to software and AI advancements.
'Tenstorrent is building a silicon future that you can own. Our hardware and open source software will let you build the products you want,' said
In his closing remarks,
Hydrogen value chain and software technologies on display at CES 2024
Hyundai is showcasing its waste-to-hydrogen production and hydrogen value chain as well as SDV technologies and future mobility concepts at CES 2024. Attendees can visit the company's exhibition booth at the
The exhibition revolves around the theme of 'Ease every way,' focusing on a human-centric future to come through the application of hydrogen energy and software technologies. In the entrance, the plastic-to-hydrogen process, in which waste plastic is transformed into clean hydrogen energy, can be seen on a large immersive three-sided display.
In the middle of the booth, there are various HTWO Grid solutions and hydrogen value chain demonstration projects on display that span
Also two physical exhibitions that enhance visitors' understanding of our hydrogen business can be found on the booth. On display is a sectional model explaining the driving principle of a mobile fuel cell generator, which can be used in emergency situations, remote areas where power is difficult to obtain and EV racing events (e.g., eTCR). There is also a diorama explaining the waste-to-hydrogen process, illustrating how the biogas generated from waste is converted into hydrogen energy.
Hyundai is also showcasing key SDV technologies under development by the Group's Global Software Center 42dot. It includes a demo of the new E&E architecture for SDV, a system that decouples hardware from software to increase flexibility and scalability. The new simplified architecture has a centralized HPVC (High-Performance Vehicle Computer) and zone controllers responsible for controlling the sensors and actuators with a fault tolerant architecture.
In addition, there are films explaining the core SDV technologies developed to date encompassing next-generation vehicle networks run by SDV OS, autonomous driving, safety-designed vehicles, SDV technologies extending into smart cities with high-fidelity fleet management, and LLM-based AI assistant. Hyundai will also present a film on software-defined mobility services in motion equipped with advanced technologies operated by various companies within the Group.
The exhibition booth also displays videos that showcase major demonstration projects related to hydrogen, as well as expected customer values from Hyundai's vision for a future based on hydrogen and software.
Furthermore, the exhibition features three large-scale future mobility exhibits and Boston Dynamic's 'Stretch,' highlighting how customer experiences will change based on hydrogen, software and robotics technologies. These exhibits include personal mobility (DICE: Digital Curated Experience), social mobility (SPACE: Spatial Curated Experience) and commercial mobility (CITY POD).
Hyundai Motor Embraces Digital Engagement: Roblox Hyundai Map and livestreaming CES 2024 announcements to global audience
The hydrogen, robotics, and future mobility-related activities of Hyundai can be indirectly experienced not just at the CES exhibition booth but also through the digital metaverse platform called 'Roblox Hyundai Map.'
sooho.jung@hyundai.com
Global PR Contents *
Get media kit
About
Established in 1967,
More information about
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
(C) 2024 Electronic News Publishing, source