Hexagon AB announced that Madlen Nicolaus has been appointed as Hexagon's Chief Marketing Officer (CMO), effective 24 April 2023. Nicolaus has led enterprise and consumer marketing teams at high-profile technology companies, including Salesforce, SAP and Kodak. She brings a proven track record in building high-quality, well-defined marketing programmes, with a focus on demand generation, pipeline building, product evangelism and driving innovative digital marketing strategies.

Nicolaus holds a German Diploma from the University of Applied Sciences Mittweida. Nicolaus will report to Paolo Guglielmini, President & CEO, and will be a member of the Executive Management team. She succeeds current CMO Kristin Christensen, who will remain with the company through June 2023 to support the transition and continue as a member of the Executive Management team until Nicolaus joins.

Christensen began her tenure with Hexagon in 2010 under Ola Rollén, Hexagon's former President and CEO (2000-2022) and incoming Chairman. During her tenure, Christensen built a highly evolved marketing organisation from the ground up, supporting nine divisions and thousands of customers worldwide.