Outlining his priorities for the firm, Daniel Ervér, who became CEO last week, told the Financial
Times that it needed to be "faster to market", and revealed it was "developing nearshoring capabilities", bringing some of its manufacturing closer to its main European markets.
"We also want to leverage data from customers to be more precise in how we run our supply chain," he added.
The family-controlled Swedish retail giant has lost its crown as the world's largest fashion retailer to
Ervér said it was this new competition that "requires us to react quicker".
(c) 2024 City A.M., source