GREENYARD NV 
By Press release
Regulated information
EMBARGO 09/10/2012-08:15
PinguinLutosa: Marleen Vaesen is appointed as CEO of PinguinLutosa
Marleen Vaesen is appointed as CEO of PinguinLutosa
As from the 1st of November onwards Marleen
Vaesen (1959) will be appointed as CEO of PinguinLutosa. She
will take over the position of Hein Deprez, who was CEO of
PinguinLutosa to date. Hein Deprez will subsequently, as
president of the Strategic Committee and controlling
shareholder, exercise an active role in determining the
strategy of PinguinLutosa.
Marleen Vaesen was formerly active at Sara Lee. In 1999, she
became General Manager of Douwe Egberts Belgium, a subsidiary
of Sara Lee. She had the lead over the totality of activities
in Belgium: retail, out of home and the coffee roasting
factory. In 2004 she was appointed as Senior Vice President
Global Brand Coffee & Tea and she was responsible for the
strategic planning and innovations. As from 2006 onwards, in
her role of Senior Vice President at Sara Lee Coffee & Tea,
she became responsible for the sales and financial results of
a dozen of European countries with a turnover of
approximately €700 million.
She started her career at Procter & Gamble in 1982, where she
had different functions in marketing. Her last position was
European Marketing Director, responsible for New Business
Development in Western Europe.
Marleen Vaesen obtained a License in applied economic
sciences at the Katholieke Universiteit Leuven, an
MBA from the Univerity in Chicago and an Advanced Management
Program at Harvard Business School. Marleen Vaesen is also
Director of Roularta Media Group NV and Van de Velde NV.
The appointment of Marleen Vaesen is important to continue to
strengthen the position of PinguinLutosa in the market. On
the one hand by further consolidating the acquisitions of
Scana Noliko / CECAB Activity and, on the other hand, by
creating organic growth through commercial initiatives and
product development, and with clear focus on international
markets.
As previously communicated, negotiations regarding the sale
of Lutosa (potato products division) are ongoing. These
negotiations are expected to be finalized by the end of the
calendar year.
PINGUINLUTOSA NV • Romenstraat 3 • 8840 WESTROZEBEKE • Belgium
Tel. +32 (0)51 788 200 • Fax +32 (0)51 778 382 • www.pinguinlutosa.com
For additional information, please contact PinguinLutosa: M.
Hein Deprez, CEO PinguinLutosa:
Mobile : + 32 (0)475/41.11.58
Financial calendar
Regulated information
EMBARGO 09/10/2012-08:15
- Announcement of 2012 half year results
(01/04/2012-30/09/2012): 15 November 2012 (17:45 hrs)
- Trading update Q3 2012: 25 January 2013 (17:45 hrs)
PinguinLutosa in a nutshell
PinguinLutosa (www.pinguinlutosa.com) is specialized in the development, production and sales of frozen products: vegetables, fruits, potato products (fries and specialities) and ready-to-use culinary preparations. Including the takeover of the deep-frozen vegetable activities of the French CECAB group (01-09-2011) and the takeover of Scana Noliko (01-07-2011), the group has 16 production sites in five different countries (Belgium, France, United Kingdom, Poland and Hungary) and 19 subsidiaries and sales offices on five continents.
In the accounting period ending as per 31 March 2012 PinguinLutosa realised €832.8 million of sales. The group is entirely dedicated to all customer segmentations: food industry, catering as well as large and medium commercial
outlets and fast food. The Group maintains its own R&D centre for product and process innovation.
PINGUINLUTOSA NV • Romenstraat 3 • 8840 WESTROZEBEKE • Belgium
Tel. +32 (0)51 788 200 • Fax +32 (0)51 778 382 • www.pinguinlutosa.com
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