The board of Festi hf. hired Ásta S. Fjeldsted as the company's CEO. For the time being, she will also hold the position of Executive Director of the Crown.

Magnus Kr. Ingason will step down as CEO and continue to work as CFO. Ásta Sigríður has been the executive director of Krónan since 2020.

Before that, she was the executive director of the Icelandic Chamber of Commerce from 2017. Until then, Ásta Sigríður worked for three international companies for more than a decade: For the consulting company McKinsey & Company since 2012, both at its offices in Tokyo and Copenhagen, where she participated in or led a number of small and large analysis and transformation projects. Previously, she worked at IBM in Denmark and for the prosthetics manufacturer Össuri hf., both in France and Iceland.

Ásta Sigríður is a mechanical engineer with an M.Sc. degree from DTU, the Technical University of Denmark.