DISH Media announced a partnership with BrightLine to allow for interactive ad units on live and on demand inventory on SLING TV. The two new advanced advertising products, In-Stream Interactive (versatile scrollers, simple games and trivia) and Dynamic Addressable (creative tailored to a viewer's specific location), are now available on SLING. With Connected TV (CTV), now the number one platform for consuming video, advertisers are turning to more performance-based tactics to determine whether their TV campaigns are driving incremental results.

Dynamic ads are redefining the traditional commercial break, allowing agencies and brands to increase brand awareness and prompt audiences to take action. CTV is setting a higher benchmark for all video ad campaigns. Brands and marketers looking for the ability to better target, measure and assess campaign ROI are taking note, shifting more ad dollars that way.

According to a recent study by BrightLine, dynamic CTV ad inventory delivered a 126% purchase attribution rate and a 3.5% lift in purchase intent. Brightline's market leading technology allows brands to drive consumers to take action in what's increasingly becoming a fragmented viewership environment.