DIRECTV (NYSE:DTV) has been ranked ?Highest in Customer Satisfaction Among Satellite/Cable TV Subscribers? in the Southern, Western and Eastern regions of the United States, according to the J.D. Power and Associates 2007 Residential Cable/Satellite TV Customer Satisfaction StudySM. The three regions where DIRECTV ranked highest encompass 43 of the 48 contiguous states.

DIRECTV has received the highest ranking three previous times in J.D. Power and Associates' national customer satisfaction studies, and earlier this year received the highest score for customer satisfaction among satellite and cable TV companies rated by the American Customer Satisfaction Index (ACSI) for the seventh consecutive year. DIRECTV offers support for customers through a variety of vehicles, including 1-800-DIRECTV, DIRECTV.com and the Interactive Customer Support Channel on channel 114.

J.D. Power and Associates recognizes the highest-ranked companies in each of the four regions in the United States ? East, South, North Central and West ? rather than naming a single company as the #1 Cable/Satellite provider in the nation.

?DIRECTV's highest ranking by J.D. Power and Associates has expanded to three U.S. regions this year and clearly reflects the performance and reliability of our service, as well as the hard work and dedication of all DIRECTV employees and our business partners to improve the customer experience,? said John Suranyi, DIRECTV's president of Sales and Service. ?As our business continues to grow and significantly more of our customers adopt advanced services like HD and DVRs, the need for superior customer satisfaction becomes even more critical. It is important that our customers not only have the best television viewing experience available, but also the best customer service experience as well and we are committed to improving all aspects of our business to achieve this goal.?

As demand increases for advanced services, DIRECTV is planning to launch up to 100 national HD channels by the end of 2007 and offer local HD channels in up to 75 markets. DIRECTV is also continuing to expand its innovative interactive sports programming lineup, and its original programming platform with exclusive programs such as the Championship Gaming Series, the world's first global professional gaming league, and Project MyWorld, the reality series that brings the MySpace experience to life.

This year's J.D. Power and Associates Customer Satisfaction Study is based on responses from 17,033 satellite TV and cable households nationwide. J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction.

About DIRECTV

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16.3 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET? and MLB EXTRA INNINGS®. DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan?, US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit directv.com.

DIRECTV, Inc.
Jade Ekstedt, 310-964-3429