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Change Inc. is making a relaunch under MT MediaGroup. The publisher of the business platform MT/Sprout is taking over the brand, the platform, the database and six employees.

Change Inc. will continue to exist as an independent media brand and thus remain committed to accelerating the sustainable transition in the Netherlands. The entrepreneurs behind MT/Sprout, Berend Jan Veldkamp and Ewald Smits, see opportunities to continue the platform in slimmed-down form after the court in Amsterdam declared the brand bankrupt on September 5.

Significant movement

"Founder Yoeri van Alteren and the Change Inc. team have built a wonderful brand with a valuable community in the field of sustainable entrepreneurship in recent years," said general manager Berend Jan Veldkamp.

"This movement should not disappear, but rather grow, to accelerate the sustainable transition. Especially as more and more companies will have to issue mandatory ESG (Environmental, Social, Governance, ed.) reports on their sustainability policy and performance from 2024."

More ambition

"We think that the Dutch business community can go the extra mile," says creative director Ewald Smits. "It could all be a bit more sustainable, honest and ambitious. Impact is an important editorial pillar for MT/Sprout and is high on the agenda of our target audience. Change Inc. wants to accelerate the transition. The two brands, which will continue to co-exist, reinforce each other."

About MT/Sprout

MT/Sprout reaches over 800,000 entrepreneurs, managers and c-level executives in start-ups, scale-ups and corporates every month and writes about growth, innovation, leadership, technology, impact and entrepreneurship. It also annually publishes the MT500 (companies with the best image), the MT1000 (best business service providers), the DX300 (leaders and enablers of digital transformation) and in December publishes the first SD400, a survey of the Dutch leaders in sustainable development.

About Change Inc.

Change Inc. reaches over 400,000 business professionals each month seeking knowledge about the latest innovations and sustainable business. Some 35,000 community members receive the newsletter daily.

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